http://jmorganmarketing.disqus.com/enSun, 12 Oct 2008 18:56:00 -0000http://www.jmorganmarketing.com/usepersonality-as-unique-selling-point/#comment-4201045@susan<br>why thank you so much for the kind words :) I also see that a lot of folks are writing in corp-speak with all sorts of jargon that nobody could possibly understand, this of course kills the connection and thus the whole point of writing anything to begin with.<br><br>thanks for reading and commenting susan!Jacob MorganSun, 12 Oct 2008 18:56:00 -0000http://www.jmorganmarketing.com/usepersonality-as-unique-selling-point/#comment-4201044Great post! I agree. You want your blog and your website website to reflect your personality. You want it to be friendly and likeable. Many people think that writing in "corporate-speak" is the only way to appear professional. The reality is that text written with big words and formal English is boring. <br><br>Instead, try writing your blog and website like you are talking one-on-one to a friend. That's how you establish a connection with your readers and gain their trust.Susan GreeneSun, 12 Oct 2008 11:03:43 -0000