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Your Personality is a Unique Selling Point, Use It

Started by jacobmorgan · 8 months ago

If you take a look around the blogosphere or even the business world you will realize that you are most likely not alone in your particular area.  For example, there are tons of social media and online marketing blogs out there (but you read this one and that means you kick ass!), ... Continue reading »

2 comments

  • Great post! I agree. You want your blog and your website website to reflect your personality. You want it to be friendly and likeable. Many people think that writing in "corporate-speak" is the only way to appear professional. The reality is that text written with big words and formal English is boring.

    Instead, try writing your blog and website like you are talking one-on-one to a friend. That's how you establish a connection with your readers and gain their trust.
  • @susan
    why thank you so much for the kind words :) I also see that a lot of folks are writing in corp-speak with all sorts of jargon that nobody could possibly understand, this of course kills the connection and thus the whole point of writing anything to begin with.

    thanks for reading and commenting susan!

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