DISQUS

Jacob Morgan on Social Media, Technology, Marketing, and Life: Your Personality is a Unique Selling Point, Use It

  • Susan Greene · 1 year ago
    Great post! I agree. You want your blog and your website website to reflect your personality. You want it to be friendly and likeable. Many people think that writing in "corporate-speak" is the only way to appear professional. The reality is that text written with big words and formal English is boring.

    Instead, try writing your blog and website like you are talking one-on-one to a friend. That's how you establish a connection with your readers and gain their trust.
  • Jacob Morgan · 1 year ago
    @susan
    why thank you so much for the kind words :) I also see that a lot of folks are writing in corp-speak with all sorts of jargon that nobody could possibly understand, this of course kills the connection and thus the whole point of writing anything to begin with.

    thanks for reading and commenting susan!