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- A bit of a counter-point, Jacob (though I agree with much of the argument): Some of the most successful companies in customer service got on social media BEFORE they had a customer melt-down in the...
- I don't think it's limited to social media, Jacob. Yep, we definitely have a more vocal method of airing grievances (and, I would hope, positive experiences too). Yet business practice was...
- Well put. The next step in the evolution of customer service and commerce is Social Media. Consumerism has changed. Buyers are looking for transparency from companies they purchase from. It takes...
- Bang on Jacob. Why can't companies be proactive rather than reactive and head off any negative experiences before the customer takes them online? I was following your tweets about your Dell...
- Hi, I am the Marketing Director at HeySpread. That is true, Tubemogul is a great service. But you should also have a look at HeySpread – http://heyspread.com. Far cheaper, with exclusive features...
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If you take a look around the blogosphere or even the business world you will realize that you are most likely not alone in your particular area. For example, there are tons of social media and online marketing blogs out there (but you read this one and that means you kick ass!),
... Continue reading »
8 months ago
Instead, try writing your blog and website like you are talking one-on-one to a friend. That's how you establish a connection with your readers and gain their trust.
8 months ago
why thank you so much for the kind words :) I also see that a lot of folks are writing in corp-speak with all sorts of jargon that nobody could possibly understand, this of course kills the connection and thus the whole point of writing anything to begin with.
thanks for reading and commenting susan!