DISQUS

Jacob Morgan on Social Media, Technology, Marketing, and Life: Why You Won’t Make any Money With Social Media

  • John P. Kreiss · 11 months ago
    People do business with those they know, like, and trust. Social media is one of a number of tools that can help cultivate relationships, but you're right. social media doesn't make money. People working with people create money.

    John P. Kreiss
    MorganSullivan, Inc.
    Business Solutions in Real Estate and Construction
  • Ryan Stephens · 11 months ago
    Jacob,

    For the most part I definitely agree, and it's one of the primary reasons I get tired of hearing people gripe about measurable ROI as a result of social media efforts. If you want to measure something, measure the relationships you cultivated that led to future partnerships, consulting opportunities, new accounts, word of mouth, etc.

    My most recent blog post is about the benefits of starting a blog, and I mentioned many of the things opportunities I have received as a result of having a blog and participating in the social media world.

    Enjoyed getting acquainted with your blog.

    Best wishes.
  • Jennifer Maggiore · 11 months ago
    So glad I stumbled upon your blog! I echo your sentiments with clients daily. Social Media is a tool, not a revenue generator. All good marketing starts with opening a dialogue and building a relationship, Social Media gives us this opportunity on an infinite level. Great post!
  • Jon McCulloch · 11 months ago
    Amen to this. I wrote an article on this subject which is a perfect complement. I'll post the link with permission.

    One thing I would say, though, Jacob, is there ARE some people making money from social media: they're the ones making money from social media by selling programmes, courses, and products telling you how to make money from social media.

    Cynical? Maybe.

    But the truth is, there is nothing new in marketing, and there isn't likely to be until we've evolved to be different creatures from the ones we are now. Any differences are of style, not of substance.

    Some of the best marketing and copywriting tips I ever got were from Robert Collier's 1937 classic "letter book".

    What I find ever more depressing is people latching onto the latest fads and fashions looking for instant solutions and "effortless" answers that simply aren't there.

    The (fairly) recent hype about social media marketing reminds me of the stereotypical MLM meeting where everyone's hyped to the gills... but no one's actually making any money.

    Jon

    <abbr>Check out Jon McCulloch’s last blog post..Dec 2, Priceless Copywriting Information the Pros Do NOT Want YOU To Know!</abbr>
  • Maria Reyes-McDavis · 11 months ago
    I couldn't agree more with what you're saying. Many evanglize social media as this profit center, when in reality, it's just another tool to use in marketing your business :-)
  • Mike Black · 4 months ago
    An old classic quote but still true..."People don't care how much you know until they know how much you care" Human relationships are still and always will be the key to doing business. People prefer to do business with the people they like to work with. Social media has its place but boy does it take a while!
  • Traveller_Adventure · 4 months ago
    What a useful post here. Very informative for me..TQ friends...

    Cheers,
    Buat Duit Dengan Blog