DISQUS

Tim Jahn · 1 year ago

Social media is centered around relationships and you can't own relationships. The connections that are created within social media sites and mediums don't belong to anyone other than the people being connected.

jacobmorgan · 1 year ago

very well said tim, it's almost a bit of a philosophical topic to discuss but i think you summed it up nicely.

thanks for reading and commenting tim, always good to hear your thoughts

Mike · 1 year ago

I agree. The people who created it should be the owners. But we all must be careful of some sites and their terms of service. Cause you never know when signing up to the hot new site to post your content on that you just might be signing your work away to the devil.

jacobmorgan · 1 year ago

hey mike,

that's true, social media networks do have a pretty brutal terms of service. in fact some people are using social networks as "evil" platforms in general. I just read an article which talked about how students are sabotaging each other to get into good schools by sending schools photos of other students to make sure that they dont get in.

thanks for commenting and reading mike

The Lovable Rogue · 1 year ago

I think the problem with making someone responsible for the organisation's social media presence is that it can become difficult for the individual to make the rest of the organisation embrace the principles thereof equally. As such, it is possible that the social media strategy will become disjointed and may insufficiently represent the entire organisation. I think that it is important to make social media everyone's responsibility. Employees should be empowered to take ownership of the various social media types, and then represent their organisations accordingly. By imposing minor regulations on the employees (e.g. with regards to language and content restrictions etc), the organisation can ensure that the content doesn't get out of control, whilst allowing a degree of transparency. Such a strategy will help the organisation to appear more human.

jacobmorgan · 1 year ago

hey chris,

i think the problem is scale, in a large corporation like dell or best buy there is just no way for all of the employees to get engaged in social media and corporation dont have the power or ability to enforce that. as a result there needs to either be a department or team that is responsible for carrying out social media strategies within an organization.

perhaps companies can do a better job of encouraging their employees to get involved.

thanks for commenting and reading chris!

danny BROWN · 1 year ago

Social media is no different from many other facets in life when it comes to "ownership". The point you make about Scoble is true of many things:

* A salesman leaves a company and his best clients decide to follow. The company can't do anything if it's the clients' choice.

* A singer leaves a band - many fans will follow the singer (particularly in the tweenie boy band world)

What companies have to do is ensure they have a strong overall social media presence. Despite what people might feel, not one person - not even the social media rock stars - can know everything and be on top of every new social media app, topic or similar.

And don't leave it to one department - have strong crossovers throughout the company.

jacobmorgan · 1 year ago

hi danny,

thanks for the great analogies, you make some solid points there. it's true that not every social media "expert" can know all of the apps or topics out there but at the same time i dont think they need to be. I think using a core set of platforms (perhaps 3) that you have a dominant presence on and are able to update frequently, should be sufficient.

better to use a few and use them well then to use many and spread yourself thin.

thanks for reading and commenting danny, hope to hear more form you.