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In the online market space, it is important to know what your competitive landscape looks like. This is especially crucial for SEO. If you are going to target particular phrases and keywords that you want your site to show up for, you need to know who is already showing up for them and how good
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7 months ago
7 months ago
7 months ago
I find questionable benefits using these Google operators. Using intitle: the number of search listings indeed does drop, many of the listings are not relevant at all. For example, if I query intitle: "rainforest" I get all kinds of crap such as a listing for Car Rental in Budapest (Car Rental Budapest - Car Hire Hungary and Cheap Car Rental from budapestcarhire.hu).
This Google operator is better (courtesy of Kingsley Joseph)
allintitle: "rainforest" actually pulls up a relevant listing of rainforest related sites. Page one results are nearly identical to the results delivered with a simple query "rainforest", though total number of listings is 422,000, which seems much easier to tackle competitively than 14M listings.
This is a good example of the weight Google accords keywords in Title tags. However, depending on where you place in the SERPs, this method of determining your competitive landscape may or may not impact your strategy.
Cheers,
Lorna
Green Marketing 2.0
7 months ago
That is absolutely correct, the allintitle: operator is another great way to narrow down the competition and is actually the operator that Dan Thies prefers to use as well:
http://www.highrankings.com/forum/index.php?sho...
Thanks for the comment :)
7 months ago
7 months ago
That depends on what locale you are trying to target. If you are trying to target a specific region such as Los Angeles, then I would recommend including something like "Los Angeles Real Estate," as opposed to just real estate.