http://jmorganmarketing.disqus.com/enMon, 14 Jul 2008 19:56:47 -0000http://www.jmorganmarketing.com/where-are-investors-putting-their-dollars/#comment-1702070<p>@clay<br>that is true, vertical networks are becoming more prevalent. it's almost the same concept as craigslist vs google. now craigslist has become the vertical search platform for real estate.</p><p>thanks for the comment and thanks for reading clay!</p>jacobmorganMon, 14 Jul 2008 19:56:47 -0000http://www.jmorganmarketing.com/where-are-investors-putting-their-dollars/#comment-1702069<p>We're already seeing evidence of ad network "consolidation", as more networks are declaring themselves to be vertical networks, specializing in a particular genre of content. This is a way to get noticed in the crowded market and differentiate.</p><p>The companies with money will start buying ad networks, because they want to own that traffic and the advertising rights. And who wants to pay the middleman if they don't have to, right?</p>Clay SchulenburgMon, 14 Jul 2008 14:24:25 -0000