DISQUS

Jacob Morgan on Social Media, Technology, Marketing, and Life: Where are Investors Putting Their Dollars?

  • Clay Schulenburg · 1 year ago
    We're already seeing evidence of ad network "consolidation", as more networks are declaring themselves to be vertical networks, specializing in a particular genre of content. This is a way to get noticed in the crowded market and differentiate.

    The companies with money will start buying ad networks, because they want to own that traffic and the advertising rights. And who wants to pay the middleman if they don't have to, right?
  • Jacob Morgan · 1 year ago
    @clay
    that is true, vertical networks are becoming more prevalent. it's almost the same concept as craigslist vs google. now craigslist has become the vertical search platform for real estate.

    thanks for the comment and thanks for reading clay!