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<rss version="2.0"><channel><title>Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in What One Word or Phrase Would You Like to Rank for in Search Engines?</title><link>http://jmorganmarketing.disqus.com/</link><description></description><language>en</language><lastBuildDate>Thu, 04 Sep 2008 22:20:14 -0000</lastBuildDate><item><title>Re: What One Word or Phrase Would You Like to Rank for in Search Engines?</title><link>http://www.jmorganmarketing.com/what-one-word-or-phrase-would-you-like-to-rank-for-in-search-engines/#comment-2137080</link><description>i see this with many companies.  people need to realize that "general" is not always the best approach.  you simply have to target what makes sense, and in doing so you make it much easier on yourself to rank for those keywords.&lt;br&gt;&lt;br&gt;thanks for reading and commenting!</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">jacobmorgan</dc:creator><pubDate>Thu, 04 Sep 2008 22:20:14 -0000</pubDate></item><item><title>Re: What One Word or Phrase Would You Like to Rank for in Search Engines?</title><link>http://www.jmorganmarketing.com/what-one-word-or-phrase-would-you-like-to-rank-for-in-search-engines/#comment-2136922</link><description>This is such fantastic information. Unfortunately, it took me a while to work this out and as such wasted time and money targeting the wrong keywords. This question really goes up there with the Dan Kennedy question" Why would I choose to do business with you, rather than anyone else". You need to know the answer to both if you want targeted prospects.</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">diva</dc:creator><pubDate>Thu, 04 Sep 2008 22:12:18 -0000</pubDate></item></channel></rss>