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There are a lot of people out there talking about creating viral videos, viral blogs, viral children (kidding), etc. Well what does viral really mean? I used to work at an agency that put up a video of a dog chewing on a stuffed animal polar bear, they called the video “d
... Continue reading »
6 months ago
The ability to promote such contents among people by highly utilizing the social network for its high speed reach (something like high speed virus infection!?) would be the viral marketing.
Have a look at this: http://www.youtube.com/watch?v=v31qxrXsxv0 (Why every guy should buy their girlfriend Wii Fit?) !! Less than a week old and already 10 Millions+ video views.. this is a perfect example of viral content I would say.. it gives enough exposure for the brand/product! You can see the number of people who have dugg at Digg : http://digg.com/nintendo/Why_every_guy_should_b... which has crossed 10k+ in less than a week!!
Going further, it seems like a internet marketing agency were behind making this video... while it looks like a normal user wanted to share in public.. the reality though is business oriented. It really looks like the marketing group were hired by Nintendo do this viral video and the team has done something simple and yet made it impressive!
And an example for user generated viral content.. i don't have much to show now.. but this would make some sense, have a look at http://www.rahulsood.com/2008/05/ugh-it-was-my-... !! Rahul got MacBook Air from his friends and he used it to cut the cake.. the MacBook air has already made enough noise but againg adding more to it is this viral content.. while the author doesn't do it purposefully, it can be classified as Viral!
The result..? TechCrunch made a mention about it at their site and soon it had a good round around the internet!
And Yeap.. there is difference between user generated viral content (which is always a passion-towards-brand or interest) and which turns out to be a viral content & business viral content .. is easiest way to have a good reach among every growing social networkers!
I hope I tried to give my point of view..!
Cheers,
Vinay
6 months ago
You make some great points, thanks for sharing your point of view. I'm always amazed as to the different types of videos I see floating around the net. I think the recent weezer video is my favorite one as of late.
thanks for taking the time to comment, and thanks for reading!
6 months ago
The definitions you project are yours alone. Viral means...viral. It spread like a virus. It got 450k views.
If the business you mentioned claimed that they were creating a viral video about THEIR business, then, yes, I guess they failed.
But you never said they made that claim. And I don't see how you have the right to say what is and what is not viral for pieces that spread....virally.
6 months ago
6 months ago
6 months ago
the benefits of having a blog such as this one is that I do get to express my opinion, therefore with all due respect, I have the right to express my opinions. Viral can mean several things just as social media can mean several things.
Also, you are correct, according to the definition I wrote in the post for "viral" the video you mentioned would be considered "viral" I should be a bit more careful when writing :) but thanks to comments like yours I can correct my mistakes
haha very well all content about you is now "miral"
@barry
i think the numa numa video is viral but not "biral.' What weezer did was take several viral videos and turn them into one "biral" video.
thanks for your comments and thanks for reading
5 months ago
5 months ago
so i was a little curious about something so i did a little bit of checking. it turns out that you and jed have the same ip addresses (98.210.153.68). then it turns out that in gmail i get an email saying i have a comment from Jed and from Bary, yet when I open then email that says its from Bary, the messages in gmail says "Jed to me." Then I was still curious since the rather harsh/impolite comments came when mentioning an example from a previous position I once held. So I decided to cross check the C-classes for proximity against my old company website. It turns out that jed/barry are using GE-6-1-ur01.sffolsom.ca.sfba.comcast.net. My old company uses phoenix8-gw.deru.net and is located on Folsom street in San Francisco, but the interesting thing is that the ip addres then resolves to an ip address that is very very close by to the one that Barry/Jed is using.
So I'm thinking that Jed = Barry and that jed/barry is most likely someone from my old company...or this can all be just some big coincidence
either way thanks for reading, it's flattering :)
5 months ago
5 months ago
Frankly, if I wanted to post two messages, I'd just to it as Jed. As you can see, I am fairly direct.
Regardless, here is how you can prove to yourself that I am not from your old company.
I did a traceroute to your site:
1 192.168.1.1 (192.168.1.1) 2.362 ms 1.521 ms 1.766 ms
2 73.121.88.1 (73.121.88.1) 8.331 ms 7.862 ms 7.951 ms
3 ge-1-6-ur02.sffolsom.ca.sfba.comcast.net (68.85.217.29) 8.068 ms 7.814 ms 8.902 ms
4 te-8-1-ur01.sfpine.ca.sfba.comcast.net (68.87.192.210) 7.040 ms 8.671 ms *
5 te-9-3-ur02.sfpine.ca.sfba.comcast.net (68.87.192.241) 7.313 ms 13.368 ms *
6 te0-7-0-1-ar01.oakland.ca.sfba.comcast.net (68.86.90.142) 9.428 ms 8.218 ms 8.046 ms
etc.
I live in South Beach using a comcast line.
You mentioned your old company uses Deru - who is in Arizona (Whois).
I suggest you ask someone at your old company (who you trust to get this info from) to do a traceroute so you can test this out. You can probably just look at the first two hops (the router is usually the give away).
5 months ago
i'm not too concerned. i have nothing against my old company nor do i have anything against you or barry. as far as i am concerned i value your readership (and barry's) either way. the more people i interact with the better, i like it all.
5 months ago
They can do this by visiting:
http://www.ipchicken.com/