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Retailers such as JC Penney and Victoria’s Secret are turning to social media interaction to boost back to school sales. According to an article by Information Week:
“Social networking sites, virtual worlds, social shopping sites, visual search engines, i ... Continue reading »
“Social networking sites, virtual worlds, social shopping sites, visual search engines, i ... Continue reading »
10 months ago
10 months ago
good point, since most of the companies appear to be large retailers such as victorias secret, macy's etc. i imagine that a bunch of senior level management folk site around a table and talk about what they can do to drive sales, they read about social media and decide to give it a shot. the trouble is they don't appear to be focusing on creating anything clever. they are just working on capturing attention in the hopes that the attention will convert into a sale, there are no special social media promotions, referral prizes, give aways, etc.
i don;t know who the store owner would be at macy's or one of the large retail companies but either way they are deciding to dip their toe into the social media pool :)
10 months ago
10 months ago
depends on what the goals are. i actually think the smaller business at better off with social media then the big guys. if i had a small town somewhere the first thing i would do is make sure that i could sell online. there are all sorts of things you can do if you are a small retailer, after all, in the online world it doesn't matter how big your actual store is. online, your store is as big as you want it to be.
a small online retailer can create a fashion blog, a flickr account with locals wearing the store clothes, can write guest posts on other fashion blogs, etc. there is a lot of potential for any company anywhere to get involved in social media. mashable, one of the largest social networking blogs, was started in a small town in scotland!
there isn't as much labor involved as one might think
7 months ago
7 months ago
thanks for the comment
3 weeks ago