Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in What Can You Learn from Virgin America?

Re: What Can You Learn from Virgin America?

Jacob Morgan — Mon, 26 May 2008 17:20:44 -0000

Hi Sachendra,

That's good to know, I actually haven't flown Singapore Airlines before but it's good to know you had a pleasant experiences. If I have the option of flying with them in the future I will check them out. Thanks for the comment and thanks for reading!

Re: What Can You Learn from Virgin America?

Sachendra Yadav — Mon, 26 May 2008 10:36:01 -0000

Singapore Airlines has been following those rules for a while now, I don't know about the hip part but overall experience is phenomenal.

Re: What Can You Learn from Virgin America?

Jacob Morgan — Sun, 25 May 2008 19:51:27 -0000

Hi Daniel,

thanks for the comment. You are absolutely right about Jetblue, unfortunately I don't think their status is the same today.

Thanks for reading, hope to hear from you again!

Re: What Can You Learn from Virgin America?

Daniel — Sun, 25 May 2008 14:44:33 -0000

Yeah. JetBlue.

Several Years ago, JetBlue positioned itself as the "cool" discount airline. While SouthWest and ATA offered cheap fares, JetBlue -- through sleek visual branding -- stood out as a company that's not only cooler than its fellow discounters, but than most mainstream airlines as well.