DISQUS

Jacob Morgan on Social Media, Technology, Marketing, and Life: What Can You Learn from Virgin America?

  • Daniel · 1 year ago
    Yeah. JetBlue.

    Several Years ago, JetBlue positioned itself as the "cool" discount airline. While SouthWest and ATA offered cheap fares, JetBlue -- through sleek visual branding -- stood out as a company that's not only cooler than its fellow discounters, but than most mainstream airlines as well.
  • Jacob Morgan · 1 year ago
    Hi Daniel,

    thanks for the comment. You are absolutely right about Jetblue, unfortunately I don't think their status is the same today.

    Thanks for reading, hope to hear from you again!
  • Sachendra Yadav · 1 year ago
    Singapore Airlines has been following those rules for a while now, I don't know about the hip part but overall experience is phenomenal.
  • Jacob Morgan · 1 year ago
    Hi Sachendra,

    That's good to know, I actually haven't flown Singapore Airlines before but it's good to know you had a pleasant experiences. If I have the option of flying with them in the future I will check them out. Thanks for the comment and thanks for reading!