Social Business Advisor: Social CRM & Enterprise 2.0 - Latest Comments in Two Examples of Companies Measuring Social Media ROI

Re: Two Examples of Companies Measuring Social Media ROI

Dead Sea Mineral Cosmetics — Sat, 22 May 2010 20:35:30 -0000

Wow! Such amazing photo that is. The color content is very striking also very dashing and glassy.

Re: Two Examples of Companies Measuring Social Media ROI

eriklydecker — Thu, 20 May 2010 16:22:02 -0000

Thanks for this!

I was wondering if it's possible to measure ROI, from my Social Media Program, in an automated form like with Sales Force and other Business Intelligence programs can do for traditional marketing programs.

Thanks for your answers!

Re: Two Examples of Companies Measuring Social Media ROI

Jason Keath — Wed, 25 Nov 2009 21:56:50 -0000

It sounds great and I am sure they saw great results, but without more info there is no context. I say empty because there are no details of cost.

How much time did they put into it? How much advertising money? How many staff resources were committed?

I doubt it is an extravagant cost, but we don't know without a few more details. If they made $1000 off of new Twitter customers and it cost them $2000 then it is not that great of an example. I know you said they have a positive ROI (yes dollars), but I am inclined to depend on the facts. They speak a little more clearly when trying to learn and improve and educate.

Not saying it is a bad example, I would just prefer to see behind the screen a little more before holding it up as a great example.

Re: Two Examples of Companies Measuring Social Media ROI

jacobmorgan — Thu, 19 Nov 2009 13:32:15 -0000

Hi Jason,

That's all the information that Naked Pizza shared. Either way I don't think it's an empty example as it still shows how the company was able to drive business from social media. More details would be great but unfortunately I haven't found any.

Thanks for the comment

Re: Two Examples of Companies Measuring Social Media ROI

Jason Keath — Thu, 19 Nov 2009 07:33:58 -0000

A little more details on the Naked Pizza landmark day? Was it just a great day with lots of slow buildup and the billboard or was it a special promotion/discount? Kind of an empty example without a few more details.

Re: Two Examples of Companies Measuring Social Media ROI

jacobmorgan — Wed, 14 Oct 2009 21:05:02 -0000

hey steve,

thanks a lot for the comment glad you found the examples useful/helpful!

Re: Two Examples of Companies Measuring Social Media ROI

jacobmorgan — Wed, 14 Oct 2009 21:00:55 -0000

Hi Steve,

There are plenty out there, just google "small businesses using social media" Coffee Groundz is another great one.

Re: Two Examples of Companies Measuring Social Media ROI

Steve_Dodd — Wed, 14 Oct 2009 08:01:22 -0000

Are you aware of other SMB's successfully leveraging Social Media?

Re: Two Examples of Companies Measuring Social Media ROI

Steve_Dodd — Wed, 14 Oct 2009 08:00:45 -0000

Jacob, these are terrific examples. Obviously Reality Digital is in the "business" and should get this strategy (but so glad it's working for them all the same). But, Naked Pizza, now that's news! Talk about creative, out of the box thinking. I keep hearing about the statistics out there that talk about the high powered users generating 95% (or some other really high %) of all social media (Twitter specifically) activity inferring that this is not a widely spread phenomenon when in reality, if we look at these "smaller" users (of which there are many millions) I'll bet we'll find lots of "Naked Pizza's" with real successes building businesses by adopting social media.
Thanks so much for sharing!