Social Business Advisor: Social CRM & Enterprise 2.0 - Latest Comments in Tools and Metrics You Need to Measure and Monitor Social Media Success

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

Monitor LCD 17 — Wed, 27 Oct 2010 09:37:25 -0000

Hey there Jacob, I believe @tweetrich may have already tweeted you on this yet if you'd like to take a look at a Radian6 test within context of this publish feel free to contact us. Many companies and agencies are using people for monitoring, measurement and engagement and i'd adore the feedback on it. Kind regards. David

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

Melissa Erb — Thu, 12 Mar 2009 00:54:48 -0000

Thank you for this post. You have shared a lot of really helpful on-line tools for measuring social media. I recently blogged about the same subject. Check it out at www.pragmaticpr.wordpress.com.
Look forward to reading more of your posts! I just subscribed to your RSS feed!
-Melissa Erb

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

jacobmorgan — Thu, 18 Dec 2008 03:53:22 -0000

to be honest i dont really use technorati at all, i have my own analytics and analytics i get from my site, most people use technorati for ego stuff :)

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

jacobmorgan — Thu, 18 Dec 2008 03:51:30 -0000

hey adam, thanks for sharing that. is it currently in closed beta? id love to try it out.
thanks for stopping by

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

Taylor Norrish — Thu, 18 Dec 2008 03:43:42 -0000

Some great tools here, thanks for the list.

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

jacobmorgan — Thu, 18 Dec 2008 03:36:32 -0000

not really, disqus doesn't have measurable metrics to track. the goal of this post was to target measurable things you can track and benchmark against. for now disqus is a community comment plugin :)

thanks for the comment!

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

Sarah Haeger — Wed, 17 Dec 2008 13:05:00 -0000

Jacob,

Great post, thanks! I've see no mention of Technorati, but have found this useful in measuring blog readership. I'm curious about your thoughts on Technorati as a measurement tool...

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

Connie Bensen — Tue, 16 Dec 2008 22:36:17 -0000

Keith has a valid question. And that's what makes professional tools like Techrigy SM2 & Radian6 valuable. It's possible to do a mashup of all those tools, but it's much easier to use a tool like Techrigy SM2 that monitors, measures & allows you to analyze the data.

We have Techrigy SM2 and a Freemium version of it http://sm2.techrigy.com

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

Adam Coomes — Tue, 16 Dec 2008 15:51:42 -0000

Kevin, what you mentioned is exactly the type of information that Social Radar can provide.

http://www.infegy.com/socia...

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

NickMendoza — Tue, 16 Dec 2008 15:16:36 -0000

Measuring engagement is a difficult task and I'm glad to see that this post is taking on the challenge. While the numbers will always be important to corporate execs, it's key for marketers to start emphasizing success in terms of conversation - how many replies, retweets or regular mentions are we getting? The various alert and link tracking tools you mentioned are all good and should be used to evaluate brand buzz. One tool that I've found very helpful is filtrbox (I have no affiliation with this company, I just use it daily).

The Tool
filtrbox: www.filtrbox.com
"Never miss the conversation - Get coverage for mainstream news, blogs, twitter and Friendfeed all in one place."

What you should measure
- Track number of mentions per day or a specific time period across various social media sites and blogs.
- Monitor trends, frequently discussed topics and competitive mentions.
- Manage your reputation --> What's the ROI of preventing a crisis?

Radian6, which David mentions, provides similar tools and analytics. Whichever service is used, marketers should be actively monitoring; and most importantly, participating in these conversations. This is one metric that's often overlooked - how many times did the brand marketer comment or initiate a discussion?

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

Andrea Hill (afhill) — Tue, 16 Dec 2008 14:39:15 -0000

Good post - I use everything except tweetburner (I use bit.ly instead)

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

Kevin Pedraja — Tue, 16 Dec 2008 14:37:48 -0000

What I'd really like to see is a tool that measure the reach of blogs in which you are mentioned. Technorati and Alexa offer really vague ideas like "authority" but not real page views. It's almost impossible to determine how many actual readers a particular blog has and, by extension, to aggregate readership data across multiple blogs.

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

Keith Burtis — Tue, 16 Dec 2008 14:33:16 -0000

Great Post, thank you for gathering all of this information into a succinct post. I am the community manager for Best Buy Remix an open API proect for Best Buy. I guess the big question i have is, does all this have to be done individually or by hand? Is there a way I can push this statistical data into on or offline software that will collate all of this information into hard copy reports that can be passed on and shared?

The tools are great and many i have been using for a really long time, but to colate all the data into something substantial is where I struggle.

So I guess the thing that I'd add is that the tools are there, but you need to find a way to take that tracked information and turn it into bottom line metrics. Also, which metrics are important to you as a company.

Great Post
-Keith @BestBuyRemix

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

jacobmorgan — Tue, 16 Dec 2008 14:03:48 -0000

do you have a quantifiable metric that the heatmap can measure? this is only quantifiable data here. as i mentioned above if you format your response in terms of the tool and specifically what you need to measure then i will be happy to include it. but saying something is better isn't much help :)

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

Todd — Tue, 16 Dec 2008 14:00:12 -0000

This list is OK, but it's my opinion it's too top heavy with dependencies on third parties ( some of which don't allow you to export your data! )

Complimentary to GA you should be using one of the mouse click heat maps ( GA's is really lame ). Again, if you can, install one of the more robust heat maps on your server, stay away from leaving your data to a third party.

Speaking of too much reliance on third parties, Tweet Burner is the right idea, wrong execution. Bitly does URLs in Tweets tracking better when combined with this Grease Monkey script:

http://userscripts.org/scri...

http://bit.ly/app/tools

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

JimMacLeod — Tue, 16 Dec 2008 13:48:27 -0000

Jacob, great list. Would you consider Disqus as another tool that would make the list?

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

David Alston — Tue, 16 Dec 2008 10:59:04 -0000

Hey there Jacob, I think @tweetrich may have already tweeted you on this but if you'd like to take a look at a Radian6 demo in context of this post feel free to let us know. Many companies and agencies are using us for monitoring, measurement and engagement and we'd love your feedback on it. Cheers. David

Re: Tools and Metrics You Need to Measure and Monitor Social Media Success

David Alston — Tue, 16 Dec 2008 10:50:24 -0000