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Thatâs right, there is no social media ROI, none, nada, zilch, zero; there I said it. So now let me ask you this, now that you know there is no social media ROI are you still interested? I mean why bother with your precious time, why bother getting involved in all thes
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11 månader sedan
however, the ROR, Return on Relationships, is effin HUGE!
11 månader sedan
Thanks!
-- @fein
11 månader sedan
11 månader sedan
exactly, relationships or more valuable than any dollar amount. i still don't like using the term ROR because it sounds too much like making friends is a business decision and not so much a personal one. i prefer to simply use, friends.
@samantha
why thank you very much, im glad you enjoyed it :)
@scott
yep, the term ROI is becoming a cliche, we need to accept that when it comes to relationships ROI is not a metric we should be looking at.
11 månader sedan
I agree that people SHOULD think about social media the way you've laid out, but it's not always practical or possible.
11 månader sedan
Capitalizing on and optimizing all of these distinctions IS the opportunity that stands before us.
11 månader sedan
good point, i don't thin i've gone to the other side as the title of the post is sarcastic. social media is extremely valuable, but thinking of it in terms of a dollar amount or roi is just not the right metric to use. thanks for reading and commenting!
11 månader sedan
As the pace of customer alienation increases - catalysed by online purchasing (in part driven by customer's need for convenient and cheap) is social media a cheap way of clawing some of that relationship management back?
ROR huh. Cynical and call center hardened old me thinks the corporates dont want to be my friend but sidle up to, caress or lighten my wallet with minimal complaint. So i wont be placated by or enthralled with any pointlessly blogging CEO/MD or minion thereof - unless he/she displays humility, accountability, dependability and can listen, understand and take action - then social media has real value to all. Then we have ROI and ROMI - return on *my* investment in their business/product.
Was that a bit ranty for a sunday night!
8 månader sedan
8 månader sedan
thanks for reading and commenting!
7 månader sedan
7 månader sedan
thanks for reading and commenting, hope to see you around here more often!