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however, the ROR, Return on Relationships, is effin HUGE!
Thanks!
-- @fein
exactly, relationships or more valuable than any dollar amount. i still don't like using the term ROR because it sounds too much like making friends is a business decision and not so much a personal one. i prefer to simply use, friends.
@samantha
why thank you very much, im glad you enjoyed it :)
@scott
yep, the term ROI is becoming a cliche, we need to accept that when it comes to relationships ROI is not a metric we should be looking at.
I agree that people SHOULD think about social media the way you've laid out, but it's not always practical or possible.
Capitalizing on and optimizing all of these distinctions IS the opportunity that stands before us.
good point, i don't thin i've gone to the other side as the title of the post is sarcastic. social media is extremely valuable, but thinking of it in terms of a dollar amount or roi is just not the right metric to use. thanks for reading and commenting!
As the pace of customer alienation increases - catalysed by online purchasing (in part driven by customer's need for convenient and cheap) is social media a cheap way of clawing some of that relationship management back?
ROR huh. Cynical and call center hardened old me thinks the corporates dont want to be my friend but sidle up to, caress or lighten my wallet with minimal complaint. So i wont be placated by or enthralled with any pointlessly blogging CEO/MD or minion thereof - unless he/she displays humility, accountability, dependability and can listen, understand and take action - then social media has real value to all. Then we have ROI and ROMI - return on *my* investment in their business/product.
Was that a bit ranty for a sunday night!
thanks for reading and commenting!
thanks for reading and commenting, hope to see you around here more often!