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The Value of Twitter

Started by jacobmorgan · 7 months ago

I was home for thanksgiving and got into a long discussion with parents about what exactly I do.  The SEO stuff actually made a bit more sense to them then the social media stuff.  My parents understood why it is important for companies to maintain an online presence but they really cou ... Continue reading »

13 comments

  • samkidd

    7 months ago

    Interesting piece, I'm starting to see the use more myself as well. It's the same as anything really yiuo get out of it what you put into it.

    Can you answer the other Twitter question, which is where is the value in Twitter for the owners of Twitter. Where are they going to make the money to keep their business alive.
    reply
  • jacobmorgan

    7 months ago

    hey sam,

    twitter is actually going to be announcing their business model in the next few months. there is a lot of speculation out there as to what it may be. perhaps charging corporate clients or charging fees for premium membership/etc. as of now they have been focusing on the users. let's hope their revenue model wont cause users to stop using their service.

    thanks fort the comment!
    reply
  • bradleybradwell

    7 months ago

    Twitter gives you access to things that you wouldn't be able to. Twitter is also great for advertising your content, and sharing information with the world. Tell me do you hear news on CNN before Twitter? I think not.
    reply
  • jacobmorgan

    7 months ago

    hey bradley, funny you mention cnn. rick sanchez a CNN anchor is actually on twitter.

    thanks for the comment!
    reply
  • .LAG

    7 months ago

    Nice piece. I found it via my following of @waynesutton on twitter. You make some great points, but I'm not sure the ultimate value of twitter is greater than other means of communication, and as it becomes more mainstream, it think many of twitter's advantages will be lost.

    For example, sure, you can tweet a question to the CMO of best buy, but how do you know for sure it's not his secretary or an intern tweeting back in response? Recently, NBA superstart Shaquille O'Neal signed onto twitter, allegedly, because someone was apparently impersonating him. Within a few days @THE_REAL_SHAQ had several thousand followers (and growing). Assuming he is the real Shaq, do you think he can realistically build relationships with thousands and tens of thousands of fans through 140-character texts?

    Yes, the fact that fans can follow the famous, and the obscure, and gather interesting bits here and there is promising to a degree, but I think a lot of the value you ascribe to it comes from its relative novelty. That will wear off, eventually. Now the platform itself--as a launchpad for realtime information services--that's a different story.

    .LAG
    reply
  • jacobmorgan

    7 months ago

    one of the great things about social media is the ability for people to expose the fake. there have been several fake twitter accounts of famous people or companies, once one person finds out the world finds out, and believe me, finding out is not a very hard thing to do. i absolutely think shaq can build relationships with thousands and tens of thousands of fans. the fact that people choose to follow him is already a relationship. following the famous and the obscure is not that meaningful, it's the interactions and the conversations that make it valuable.

    sure twitter has been around for a few years and as the platform grows, both from a feature and user perspective, i think the value of twitter will increase, not decrease. social networks thrive based on scale, the more people the better. people are still fascinated with myspace and facebook, twitter is still a baby and as they continue to roll out more features the fascination will grow.

    thanks for the comment!
    reply
  • Anita

    7 months ago

    Again - a really interesting post ! Thanks :0) Could I ask how to find various people as I am relatively new to twitter and that bit confuses me a little.
    reply
  • jacobmorgan

    7 months ago

    hi anita, you can use twitter search to look up people,keywords, or topics. or you can look at a person's connections to see who might be an interesting person to follow. http://search.twitter.com/

    thanks for the comment!
    reply
  • Ari Herzog

    7 months ago

    My mom's read my blog for several months -- and while some of my banter goes over her head, she understands most of it. Perhaps your turkey dinner conversation would have been smoother had the folks read your blog. An idea, anyway.
    reply
  • jacobmorgan

    7 months ago

    hey ari, actually my dad reads my blog so he understood it a bit more, my mom on the other hand had no idea what i was talking about, usually it's the other way around :)

    thanks for stopping by!
    reply
  • thomaspower

    7 months ago

    Brilliant.
    reply
  • jacobmorgan

    7 months ago

    well thank you very much :)
    reply
  • samkidd

    7 months ago

    Yea I heard Twitter were going to be announcing their business model soon. I also heard they turned down a large offer from facebook because they believe in their cash making model.

    I do hope they don't screw up what they have so far, but it will be interesting to see what develops over time.
    reply

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