-
Website
http://www.jmorganmarketing.com -
Original page
http://www.jmorganmarketing.com/the-value-of-twitter/ -
Subscribe
All Comments -
Community
-
Top Commenters
-
Ari Herzog
33 comments · 19 points
-
jacobmorgan
548 comments · 4 points
-
Sachendra Yadav
5 comments · 1 points
-
DrewGneiser
14 comments · 1 points
-
digitalextremist
16 comments · 1 points
-
-
Popular Threads
-
There’s More to Social Business Than Twitter and Facebook
1 day ago · 1 comment
-
Is Enterprise 2.0 a Crock?
3 days ago · 2 comments
-
The Importance of a Social Media ROI Diagnostic
2 weeks ago · 5 comments
-
Building Better Businesses by Tearing Them Down First
1 week ago · 2 comments
-
Two Examples of Companies Measuring Social Media ROI
3 weeks ago · 4 comments
-
There’s More to Social Business Than Twitter and Facebook
Can you answer the other Twitter question, which is where is the value in Twitter for the owners of Twitter. Where are they going to make the money to keep their business alive.
twitter is actually going to be announcing their business model in the next few months. there is a lot of speculation out there as to what it may be. perhaps charging corporate clients or charging fees for premium membership/etc. as of now they have been focusing on the users. let's hope their revenue model wont cause users to stop using their service.
thanks fort the comment!
thanks for the comment!
For example, sure, you can tweet a question to the CMO of best buy, but how do you know for sure it's not his secretary or an intern tweeting back in response? Recently, NBA superstart Shaquille O'Neal signed onto twitter, allegedly, because someone was apparently impersonating him. Within a few days @THE_REAL_SHAQ had several thousand followers (and growing). Assuming he is the real Shaq, do you think he can realistically build relationships with thousands and tens of thousands of fans through 140-character texts?
Yes, the fact that fans can follow the famous, and the obscure, and gather interesting bits here and there is promising to a degree, but I think a lot of the value you ascribe to it comes from its relative novelty. That will wear off, eventually. Now the platform itself--as a launchpad for realtime information services--that's a different story.
.LAG
sure twitter has been around for a few years and as the platform grows, both from a feature and user perspective, i think the value of twitter will increase, not decrease. social networks thrive based on scale, the more people the better. people are still fascinated with myspace and facebook, twitter is still a baby and as they continue to roll out more features the fascination will grow.
thanks for the comment!
thanks for the comment!
thanks for stopping by!
I do hope they don't screw up what they have so far, but it will be interesting to see what develops over time.