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- A bit of a counter-point, Jacob (though I agree with much of the argument): Some of the most successful companies in customer service got on social media BEFORE they had a customer melt-down in the...
- I don't think it's limited to social media, Jacob. Yep, we definitely have a more vocal method of airing grievances (and, I would hope, positive experiences too). Yet business practice was...
- Well put. The next step in the evolution of customer service and commerce is Social Media. Consumerism has changed. Buyers are looking for transparency from companies they purchase from. It takes...
- Bang on Jacob. Why can't companies be proactive rather than reactive and head off any negative experiences before the customer takes them online? I was following your tweets about your Dell...
- Hi, I am the Marketing Director at HeySpread. That is true, Tubemogul is a great service. But you should also have a look at HeySpread – http://heyspread.com. Far cheaper, with exclusive features...
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It’s not always easy to reach your target audience and this is true regardless of what market you are in. Sometimes you have to go through several channels before you can reach the decision maker and the process can be time consuming and tedious. Even when you finally reac
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