Social Business Advisor: Social CRM & Enterprise 2.0 - Latest Comments in The ROI of Measuring Social Media ROI

Re: The ROI of Measuring Social Media ROI

Free Footy — Tue, 09 Dec 2008 11:26:04 -0000

Yes I agree it's typical for our ROI to change as we adhere to different demands and reasons.But try to keep in heart of what impact changing the ROI have on the things and people around you.I guess that's the most important thing..

Re: The ROI of Measuring Social Media ROI

Connie Bensen — Sun, 07 Dec 2008 11:43:10 -0000

twellow.com allows you to search bio's on Twitter. It's very helpful!

Re: The ROI of Measuring Social Media ROI

jacobmorgan — Fri, 05 Dec 2008 18:11:41 -0000

very welcome, also try using twitter search for folks that are searching for fitness, get in shape, etc.

Re: The ROI of Measuring Social Media ROI

Jim Labadie — Fri, 05 Dec 2008 17:32:12 -0000

Thanks a million for the heads up on twit2fit. We're all over it!

Re: The ROI of Measuring Social Media ROI

jacobmorgan — Fri, 05 Dec 2008 01:37:20 -0000

@tom
yep i agree. it also helps when companies sit down to decide what their goals are and how they are going to measure those goals. roi is in the eye of the beholder so to speak.

thanks for the comment!

Re: The ROI of Measuring Social Media ROI

jacobmorgan — Fri, 05 Dec 2008 01:31:24 -0000

@david

great to hear from you on here david. you probably have more experience with this than most since you are on the other end and actually dealing with these issues internally. id love to hear more about how you and lenovo are managing your social media efforts.

thanks a lot for the comment, hope to hear more from you on here!

@jim

it will definitely be worth it, bottom line is you are going to have more people talking about your brand. i would also check out what's going with twit2fit, which is a whole movement on twitter devoted to people who are trying to workout and take care of themselves. it's a huge marketing on social media.

thanks a lot for the comment!

Re: The ROI of Measuring Social Media ROI

Chris Sparshott — Thu, 04 Dec 2008 22:34:10 -0000

ROI is an interesting area which is creating a large amount of discussion. Here is a link to a presentation deck which describes my current take on ROI - based on some internal company research.

http://www.slideshare.net/s...

<abbr>Check out Chris Sparshott’s last blog post..Viral Marketing - How much can I get you to eat?</abbr>

Re: The ROI of Measuring Social Media ROI

Jim Labadie — Thu, 04 Dec 2008 16:55:09 -0000

Thanks for the insight. We're a small, but growing, nutritional products company that works with personal trainers to promote our products. Not sure how we will measure our Social Media efforts, but I can tell you I am having a "conversation" with one of our personal trainer affiliates right now.

We know it will be worth the time to build relationships with both our affiliates and our customers.

Jim Labadie
http://GetPrograde.com

Re: The ROI of Measuring Social Media ROI

Tom Vanlerberghe — Thu, 04 Dec 2008 12:33:09 -0000

Jacob,

Great post. Measuring ROI is a problem, especially with companies who underestimate the effect of social media. They may see how easy some bloggers get famous, how they use social media and decide to give it a go. But it doesn't work that way. The same rules for people don't apply to companies, they have to work harder, make a business plan, SWOT, follow-up,...
No wonder they can't measure a proper ROI if they don't exactly know what the R of their I actually is. There's no problem if a company formulates something general, but they can't expect to get every dollar spent and more back.

Grtz
Tom

<abbr>Check out Tom Vanlerberghe’s last blog post..Customers that are always complaining</abbr>

Re: The ROI of Measuring Social Media ROI

David Churbuck — Thu, 04 Dec 2008 12:18:15 -0000

Agreed. I don't think anyone is seriously holding SMM's feet to the profit fires yet. The tactic is viewed in the same ROI bucket as PR imho. Sure, you can attribute some hardcost/revenue to SMM programs, but I suspect the ROI issue will hit when costs are associated: "Hey, CFO, can I have $150,000 to pay for a monitoring service?"
That stuff gets challenged. It's going to be a big DIY year.

<abbr>Check out David Churbuck’s last blog post..Obama Journal</abbr>