DISQUS

Jacob Morgan on Social Media, Technology, Marketing, and Life: The ROI of Measuring Social Media ROI

  • David Churbuck · 1 year ago
    Agreed. I don't think anyone is seriously holding SMM's feet to the profit fires yet. The tactic is viewed in the same ROI bucket as PR imho. Sure, you can attribute some hardcost/revenue to SMM programs, but I suspect the ROI issue will hit when costs are associated: "Hey, CFO, can I have $150,000 to pay for a monitoring service?"
    That stuff gets challenged. It's going to be a big DIY year.

    <abbr>Check out David Churbuck’s last blog post..Obama Journal</abbr>
  • Tom Vanlerberghe · 1 year ago
    Jacob,

    Great post. Measuring ROI is a problem, especially with companies who underestimate the effect of social media. They may see how easy some bloggers get famous, how they use social media and decide to give it a go. But it doesn't work that way. The same rules for people don't apply to companies, they have to work harder, make a business plan, SWOT, follow-up,...
    No wonder they can't measure a proper ROI if they don't exactly know what the R of their I actually is. There's no problem if a company formulates something general, but they can't expect to get every dollar spent and more back.

    Grtz
    Tom

    <abbr>Check out Tom Vanlerberghe’s last blog post..Customers that are always complaining</abbr>
  • Jim Labadie · 1 year ago
    Thanks for the insight. We're a small, but growing, nutritional products company that works with personal trainers to promote our products. Not sure how we will measure our Social Media efforts, but I can tell you I am having a "conversation" with one of our personal trainer affiliates right now.

    We know it will be worth the time to build relationships with both our affiliates and our customers.

    Jim Labadie
    http://GetPrograde.com
  • Chris Sparshott · 1 year ago
    ROI is an interesting area which is creating a large amount of discussion. Here is a link to a presentation deck which describes my current take on ROI - based on some internal company research.

    http://www.slideshare.net/sparkbouy/measuring-s...

    <abbr>Check out Chris Sparshott’s last blog post..Viral Marketing - How much can I get you to eat?</abbr>
  • Jacob Morgan · 1 year ago
    @david

    great to hear from you on here david. you probably have more experience with this than most since you are on the other end and actually dealing with these issues internally. id love to hear more about how you and lenovo are managing your social media efforts.

    thanks a lot for the comment, hope to hear more from you on here!

    @jim

    it will definitely be worth it, bottom line is you are going to have more people talking about your brand. i would also check out what's going with twit2fit, which is a whole movement on twitter devoted to people who are trying to workout and take care of themselves. it's a huge marketing on social media.

    thanks a lot for the comment!
  • Jim Labadie · 1 year ago
    Thanks a million for the heads up on twit2fit. We're all over it!
  • jacobmorgan · 1 year ago
    very welcome, also try using twitter search for folks that are searching for fitness, get in shape, etc.
  • Connie Bensen · 1 year ago
    twellow.com allows you to search bio's on Twitter. It's very helpful!
  • Jacob Morgan · 1 year ago
    @tom
    yep i agree. it also helps when companies sit down to decide what their goals are and how they are going to measure those goals. roi is in the eye of the beholder so to speak.

    thanks for the comment!
  • Free Footy · 1 year ago
    Yes I agree it's typical for our ROI to change as we adhere to different demands and reasons.But try to keep in heart of what impact changing the ROI have on the things and people around you.I guess that's the most important thing..