Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in The Online Marketing Trifecta; PPC, SEO, and Social Media

Re: The Online Marketing Trifecta; PPC, SEO, and Social Media

jacobmorgan — Sun, 05 Oct 2008 01:22:39 -0000

that makes sense, but then again you can use google for local search by typing in a geographic location

Re: The Online Marketing Trifecta; PPC, SEO, and Social Media

ericpratum — Sat, 04 Oct 2008 20:22:51 -0000

It's been awhile since I read that, but if I recall correctly, the firms were using it mainly to gather a larger share of the local market, and they said that some people prefer to use local search rather than things like Google because they know the results will be more directed towards what they're looking for.

Re: The Online Marketing Trifecta; PPC, SEO, and Social Media

jacobmorgan — Thu, 02 Oct 2008 15:00:44 -0000

yes they are my dear :) how nice of you to stop by!

Re: The Online Marketing Trifecta; PPC, SEO, and Social Media

lindsay — Wed, 01 Oct 2008 15:21:49 -0000

3 graces :)

Re: The Online Marketing Trifecta; PPC, SEO, and Social Media

jacobmorgan — Tue, 30 Sep 2008 15:48:17 -0000

hey eric thanks for the link i will take a look. local search is a great to build relationships, of course sites like yelp and citysearch which are local aggregators are also very effective. were these people using local search just for telemarketing purposes?

thanks for reading and commenting!

Re: The Online Marketing Trifecta; PPC, SEO, and Social Media

jacobmorgan — Tue, 30 Sep 2008 15:44:39 -0000

hey molly, absolutely. you have to use all three and together you can really get some solid results. of course you need to make sure that you get some who knows how to drive one or all of the above aspects of an online marketing campaign. you can succeed or you can lose quite a bit.

thanks for reading and commenting!

Re: The Online Marketing Trifecta; PPC, SEO, and Social Media

ericpratum — Tue, 30 Sep 2008 13:09:31 -0000

I have been thinking a bit recently about the effectiveness of local search buys. I read somewhere recently that 8/10 people that use local search follow the online search with a phone call.

On another note, Hubspot just had a great post today related to this: http://blog.hubspot.com/blog/tabid/6307/bid/433...

Re: The Online Marketing Trifecta; PPC, SEO, and Social Media

Holly M — Tue, 30 Sep 2008 12:22:33 -0000

I think for a fully integrated campaign....use all of the above and the tactics that fall under their umbrella....and also do some banner media buys on a selected target of sites. Depending on the campaign these can result in major traffic and conversions :)