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A post by John Jantsch on his Duct Tape Marketing blog got me thinking about some of the best ways to increase referrals. John mentions several people who either like to: take clients out to dinner, send gift certificates, send thank you notes, etc. But I don’t think that these
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1 year ago
I operate under the "under promise; over deliver" creed, and have seen much success.
An interesting twist, however, is found in the studies they've done to show that some levels of self-promotion (bragging) internally actually leads to a more successful career.
So we might possibly create a rule from these two combined ideas: "under promise to clients, over state to your boss"
It's a funny thought, but I have seen it in action in sales reps specifically where the squeaky wheel was repeated greased (promoted/commissioned/rewarded)when MUCH better producers sat overlooked and unrewarded... and yet THESE unrewarded underpromised to clients and built the strongest relationships for the company.
Great post. I'm going to RSS you, so keep up the great content.
Brennan
11 months ago
11 months ago
thanks for the comment, glad you agree with me. thanks for reading and i hope to hear more from you soon!