Social Business Advisor: Social CRM & Enterprise 2.0 - Latest Comments in The Almighty “Superbrand,” What is it?

Re: The Almighty “Superbrand,” What is it?

jacobmorgan — Mon, 21 Jul 2008 12:58:42 -0000

@sachendra
interesting, i haven't heard too many people refer to skype yet, but it looks like its taking over!
thanks for commenting and for reading

Re: The Almighty “Superbrand,” What is it?

Sachendra Yadav — Mon, 21 Jul 2008 06:50:48 -0000

This will sound weird but I think "Skype me" is already associated with low-cost international calling. About a month ago, a vendor in far-east asked me to "Skype him" instead of making an international call.

Re: The Almighty “Superbrand,” What is it?

jacobmorgan — Tue, 15 Jul 2008 23:56:20 -0000

@aaron
it's good to hear from you again, it's been a while since we spoke. don't feel bad about looking around your house, I did the same thing as well :) I do agree with you, it appears that there are a few characteristics that would make up a "superbrand" and the you mentioned are definitely worth noting.

I really do wonder what branding will look like in 10 years or so.

thanks for reading and for commenting aaron

Re: The Almighty “Superbrand,” What is it?

Aaron Mann — Tue, 15 Jul 2008 19:20:06 -0000

Hey Jacob,

For some reason this got me walking around my house looking for brand names used as verbs! I think there are (at least) a couple of major factors in moving from brand to "Superbrand". First the name has to be elegant - short, clear and better than what the "real" name is. Like Frisbee is better than "flying disk" or Sharpie better than "permanent marker". Second the brand has to be ubiquitous - some combo of first mover and dominant market share.

So I don't think "jeeping" or "Linkedin" will make it. But I have a feeling that Twitter shall forever trump microblogging.....

Aaron