For some reason this got me walking around my house looking for brand names used as verbs! I think there are (at least) a couple of major factors in moving from brand to "Superbrand". First the name has to be elegant - short, clear and better than what the "real" name is. Like Frisbee is better than "flying disk" or Sharpie better than "permanent marker". Second the brand has to be ubiquitous - some combo of first mover and dominant market share.
So I don't think "jeeping" or "Linkedin" will make it. But I have a feeling that Twitter shall forever trump microblogging.....
Aaron
Jacob Morgan
· 1 year ago
@aaron it's good to hear from you again, it's been a while since we spoke. don't feel bad about looking around your house, I did the same thing as well :) I do agree with you, it appears that there are a few characteristics that would make up a "superbrand" and the you mentioned are definitely worth noting.
I really do wonder what branding will look like in 10 years or so.
thanks for reading and for commenting aaron
Sachendra Yadav
· 1 year ago
This will sound weird but I think "Skype me" is already associated with low-cost international calling. About a month ago, a vendor in far-east asked me to "Skype him" instead of making an international call.
jacob morgan
· 1 year ago
@sachendra interesting, i haven't heard too many people refer to skype yet, but it looks like its taking over! thanks for commenting and for reading
All Comments
For some reason this got me walking around my house looking for brand names used as verbs! I think there are (at least) a couple of major factors in moving from brand to "Superbrand". First the name has to be elegant - short, clear and better than what the "real" name is. Like Frisbee is better than "flying disk" or Sharpie better than "permanent marker". Second the brand has to be ubiquitous - some combo of first mover and dominant market share.
So I don't think "jeeping" or "Linkedin" will make it. But I have a feeling that Twitter shall forever trump microblogging.....
Aaron
it's good to hear from you again, it's been a while since we spoke. don't feel bad about looking around your house, I did the same thing as well :) I do agree with you, it appears that there are a few characteristics that would make up a "superbrand" and the you mentioned are definitely worth noting.
I really do wonder what branding will look like in 10 years or so.
thanks for reading and for commenting aaron
interesting, i haven't heard too many people refer to skype yet, but it looks like its taking over!
thanks for commenting and for reading