Social Business Advisor: Social CRM & Enterprise 2.0 - Latest Comments in Social Media Truths

Re: Social Media Truths

jacobmorgan — Fri, 07 Nov 2008 12:48:01 -0000

sometimes less is more indeed. i'm all about focussing on a core group of social media platforms vs focussing on all of them. unfortunately not that many companies really understand social media, but it's getting better over time.

thanks for reading and commenting!

Re: Social Media Truths

jacobmorgan — Fri, 07 Nov 2008 12:46:10 -0000

hey matthew

i think you just need to push the multiple angles of social media. they should understand that building relationships with customers is the most important thing in marketing. the pr department can use social media, the product team and use social media, the company can use social media internally, etc. but then again i also dont think that social media should really be "sold" that hard, because if something goes wrong they will be very upset. usually social media is the most successful when people or companies come to you for help WITHOUT you having to convince them that they need it.

there are plenty of case studies out there as well. why not show your client some of the conversations that are already going on about them online? and if there are no conversations about them online, well then that's a bigger problem!

of course there is a much longer answer to your question but i tried to keep it short. im going to bee officially announcing social media consulting soon, so if you need help let me know!

Re: Social Media Truths

Tom Vanlerberghe — Fri, 07 Nov 2008 12:27:38 -0000

Maybe...
Less is more.
Focussing on a few selected social media can have a bigger impact on your social media campaign than when you post your message on every thinkable media you know. Companies who understand social media is all about the long run know that focussing on few can achieve more. More quality, better information, easier to manage,...

Re: Social Media Truths

MatthewRay — Thu, 06 Nov 2008 23:21:55 -0000

Jacob,
I think you hit some very key points here. The toughest thing that I am running in to is selling the idea to an old-school company that is used to following the band-wagon. I've been tossing them ideas and strategies for 8 months now - and I've finally gained traction on my initiative (even though it add quite a few more hours to my work day as it is outside my position).

None the less, my question is this:
What do you think is a key selling point to selling to an old school crowd...besides the fact that they risk getting lost in the crowd as they try to catch up?

@MatthewRay

Re: Social Media Truths

jacobmorgan — Thu, 06 Nov 2008 22:44:37 -0000

you are very welcome. there are a lot of great ways to promote clients through social media, but you have to be clever and you have to be creative. facebook, linkedin, etc. are just the tools, but you still need the idea to make it happen.

i'm actually going to be announcing social media consulting soon, so if you need some help let me know.

thanks for reading and commenting!

Re: Social Media Truths

jacobmorgan — Thu, 06 Nov 2008 22:43:06 -0000

hey nick, i think the key takeaway from what you said was "support those who want to support you," very well said.

thanks for reading and commenting

Re: Social Media Truths

Nick B. — Thu, 06 Nov 2008 13:11:00 -0000

Social Media is Incestous. It has parallels with some of your other truths but choosing to support other social media campaigns and movers, even if it doesn't benefit you directly, is the best way to serve yourself. It's circular, support those who you want to support you.