Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in Social Media Myths

Re: Social Media Myths

baliinc — Tue, 09 Dec 2008 05:30:29 -0000

Agree with your first point . Most followers doesn't mean a good relationship, it's about how we interact with all of them. Because of we are in the social world we should do social. Talk to each other and share experiment with them.

Re: Social Media Myths

jacobmorgan — Sat, 29 Nov 2008 18:30:04 -0000

hey trace, great takeaway points there. if you're going to build a brand online, you might as well do it right!

thanks for the comment

Re: Social Media Myths

TraceCohen — Sat, 29 Nov 2008 08:19:53 -0000

Thank you for clearing up all these misunderstood myths. Basically what I get from this is that you need to be authentic and add value, otherwise all the time you spend online is a waste if you are trying to build a brand or SEO anything. Being a thought leader and actually interacting with other people is where you strike gold.

Re: Social Media Myths

jacobmorgan — Sat, 15 Nov 2008 18:09:02 -0000

howdy robert,

yep social media is a bit like a personal crusade, it's about people trying to leave their mark. the whole is definitely bigger than the parts and in fact the conversation is more important than the post itself.

"companies remain unchanged from social media marketing" is definitely a great myth to add to the mix, your company does change, and quite a lot.

very well said, thanks for reading and commenting, hope to hear more of your thoughts and ideas on here.

Re: Social Media Myths

Robert_Worstell — Sat, 15 Nov 2008 11:59:44 -0000

Jacob: Excellent article. And of course, I found it via FriendFeed.

Here is an idea which is perhaps mythic: Is then social media a personal crusade of sorts? Hate to bring in something with religious overtones (unlike "evangelists", which has become secular) - but it goes far beyond personal branding - your company or yourself becomes bigger than the individual or that one company/corporation.

Your company/personal brand becomes part of the conversation - and history (since the Internet memory is eternal).

Conversations, while fueled by content, actually trump the individual content submitted. The whole is bigger than the parts.

The myth is, then: Companies remain unchanged from social media "marketing". Those which remain unchanged and continue "business as usual" actually cease doing business in this venue.

In order to claim ROI, the company will change it's product and/or way of servicing it's clientele. Has to. It's part of a conversation now, not just standing on a stump with a bullhorn, saying: "Buy my stuff NOW." The days of broadcast one-way flow marketing were over years ago - and that they ever existed in fact is yet another myth...

Re: Social Media Myths

jacobmorgan — Wed, 05 Nov 2008 04:35:54 -0000

you are very welcome dominic. hehe positive demythifcation, i like that. good point about social media scaling, im actually going to write a follow post called "social media truths" that should be interesting, scaling is a topic i will include.

thanks for reading and commenting!

Re: Social Media Myths

dominic — Tue, 04 Nov 2008 13:59:46 -0000

Thanks for the list

Let me try a "positive demythification" ;-)

"Social Media doesn't scale": false, any sizable company has 1000's of people engaged in blogs, forums, social groups with work related conversations.
The challenge for companies is to leverage this time already spent and make its people productive.

I like the "everyone loves my brand". As a matter of fact, unless you're a really big name, people don't talk much about your brand or even don't talk about it at all. What discussions are about is "customer challenges" that you may solve, issues that are waiting for you to provide an answer to !

Re: Social Media Myths

dominic — Tue, 04 Nov 2008 13:55:09 -0000

Re: Social Media Myths

jacobmorgan — Tue, 04 Nov 2008 03:29:02 -0000

thanks for the kind words. social media is just one part of a marketing strategy and not a means to an end; you are absolutely correct. i like the idea of a social media truths post, i might have to create that :)

glad you found the information valuable.

thanks for reading and commenting hope to hear more from you in the future!

Re: Social Media Myths

grossidn — Tue, 04 Nov 2008 03:20:23 -0000

This is a fantastic list, Jacob. I think using social media vehicles is just one tool in the marketing strategy bucket. Do you have a post about Social Media Truths? That would be equally interesting to read, I'm sure.

Re: Social Media Myths

jacobmorgan — Tue, 04 Nov 2008 00:19:57 -0000

just checked out the site and the blog, hope things are going well. im sure the blog will kick off, takes time and hard work.

you know where to find me so if you need something feel free to ask :)

Re: Social Media Myths

DrewGneiser — Tue, 04 Nov 2008 00:15:55 -0000

Axiom Marketing Communications (Minneapolis)
We write a social media blog as well at http://www.dailyaxioms.com, which is fairly new and a work in progress, but we are working hard to bring new things everyday. In the future, I would love to get your help at Axiom, but let's connect more first. I'll be reading your blog and offering comments, so let's keep talking and interacting, and when the time comes, I'll be sure to ask for some more help.

Re: Social Media Myths

jacobmorgan — Mon, 03 Nov 2008 23:34:16 -0000

hi lisa,

another great myth and yes of course you are correct. the conversation is where the real meat is. i know of several folks who tried to join every social network out there only to become overwhelmed and then quit all together.

the people matter, the technology just provides for a way to connect with them.

thanks for reading and commenting Lisa!

Re: Social Media Myths

jacobmorgan — Mon, 03 Nov 2008 23:30:11 -0000

ah yes very good point indeed and something i think a lot of marketers and social media "experts" need to pay attention to. if you are out to build relationships you don't have the luxury of only trying to become friends with the "cool kids," hmm that may be an idea for a post there :)

thanks for reading and commenting mr wine!

Re: Social Media Myths

jacobmorgan — Mon, 03 Nov 2008 23:27:39 -0000

thanks drew,

which company are you working for? im very flattered and humbled that you have been including my articles in your reading list. i have a lot of other previous articles involving social media that you may find interesting. if i can help you or your company out just let me know.

im definitely striving to provide insight and ideas for folks involved in the marketing and social media space.

thanks for the kind words drew! and thanks for reading and commenting!

Re: Social Media Myths

jacobmorgan — Mon, 03 Nov 2008 23:25:10 -0000

howdy john,

it's definitely a marathon, a never ending marathon that build up the longer you are in it. i have seen a lot of blogs that have just been abandoned because they aren't getting the traffic levels they desire, it's ok, i don't feel bad for them, let them die off. if you aren't willing to work hard (like yours truly) then you don't deserve an audience!

thanks for reading and commenting john.

by the way my last name morgan and my gf's last name is sullivan....interesting :)

Re: Social Media Myths

jacobmorgan — Mon, 03 Nov 2008 23:22:32 -0000

thanks john,

ah great extra myth to add in there, and that is very true (i mean false?) saying you're a social media expert is like saying you "know" people, well nobody is right 100% of the time :)

thanks for reading and commenting John

Re: Social Media Myths

Lisa Hoffmann — Mon, 03 Nov 2008 12:55:31 -0000

Another myth: Social media is all about the technology. The technology is the vehicle, but it's the conversation that counts. Most people who try to master every new social media platform as it's introduced will become overwhelmed and give up. It's not about the technology, it's about the talk.

I tell everyone who asks me how to start in social media to treat like any other human interaction.

Re: Social Media Myths

wineworld — Mon, 03 Nov 2008 12:11:30 -0000

Great post Jacob
another great myth is "you can be cool by association", conversation takes work whether face to face or online. You cant just come along and cherry pick who you want to pitch to.

Re: Social Media Myths

DrewG — Mon, 03 Nov 2008 11:22:26 -0000

Great article again Jacob. Many in my company (marketing) are very into the social media realm, and as a company we are working on moving more towards it as a whole. I have been developing a weekly Social Media reading list for everyone, and many of your articles have been included. Your writing provides insight for someone like me, who reads blogs and social media articles daily, but also are extremely helpful for beginners to start thinking about these things differently (or correctly). Keep up the good work.

Re: Social Media Myths

John P. Kreiss — Mon, 03 Nov 2008 09:27:38 -0000

This is important information for anyone interested in using social media for marketing purposes. It's not a sprint. It's a marathon and requires patience. I'm not sure how many people understand this including the people working in the industries we serve (real estate and construction).

How many people set up a blog and give up six weeks later because they perceive that nobody is reading it? Anything worhwhile takes a commitment of time and effort.

John P. Kreiss
MorganSullivan, Inc.
http://www.morgansullivan.com

Re: Social Media Myths

John Carson — Mon, 03 Nov 2008 09:02:35 -0000

A great list Jacob, glad someone is being the voice of reason.

You missed one: don't believe a social media "expert." -- We're all still learning this game every day ... try specialist, evangelist, consultant ... not expert.

I posted about this a few weeks ago: http://blogs.gcigroup.com/fineprint/2008/10/08/...

Cheers,
JC.