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Jacob Morgan on Social Media, Technology, Marketing, and Life

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Social Media is Not a Marketing Tool; It Is a Way of Life

Started by jacobmorgan · 3 months ago

Marketers are getting so excited over the emergence of this new marketing tool (or medium) known as social media. All marketers have to do is join Youtube, Digg, and Twitter; add a bunch of friends, and start shoveling content at them…right? Wrong, on several accounts; fi ... Continue reading »

9 comments

  • jared

    8 months ago

    excellent post! this is a great reminder to us all, and something I will be pointing people to in the future. I added this to stumble upon - thank you!
    reply
  • Jacob Morgan

    8 months ago

    Thanks for the comment Jared. I haven't seen many people addressing this, and I think it makes for an interesting topic.

    Glad you enjoyed it!
    reply
  • Des Walsh

    8 months ago

    Great image, the megaphone wielding spruiker, of what not to do with social media. Like people who go to an offline business event, spray their business cards around and think they are being effective networkers. In the online world, as in the offline, we get to know who to listen to and who to trust - and it's not the guy with the megaphone.
    reply
  • Jacob Morgan

    8 months ago

    Exactly Des. Thanks for reading, I hope to see more of your comments in the future.
    reply
  • Debbie Ducic

    8 months ago

    You are right on Jared! It's something I teach...even put together a fun series of roll play videos on my blog comparing social networking to interacting at a party.
    reply
  • Debbie Ducic

    8 months ago

    And the first rule at a party is...get the name right! I'm so sorry Jacob! Jared was close though, huh? :) Lots of good stuff on your blog!
    reply
  • Jacob Morgan

    8 months ago

    Haha it's ok, I forgive you. Actually Jeff Pulver does a real life social tagging game when he is trying to promote the use of social media. I was privy to this at his latest social media club event! Hope to hear from you again soon.
    reply
  • Andy Kaufman

    8 months ago

    Great post Jacob and I think you hit the nail on the head.

    I wrote the same thing in a comment on Agent Genius earlier this week.
    http://agentgenius.com/?p=1500#comments
    reply
  • Jacob Morgan

    8 months ago

    Thanks Andy, so few people really understand this.
    reply

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