Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in Social Media for the Movie Industry, A 20th Century Fox Strategy

Re: Social Media for the Movie Industry, A 20th Century Fox Strategy

jacobmorgan — Sat, 15 Nov 2008 17:38:34 -0000

just get emailed and asked to write about the site, i think the email came from their pr/marketing team or company.

Re: Social Media for the Movie Industry, A 20th Century Fox Strategy

ariherzog — Fri, 14 Nov 2008 21:11:58 -0000

You mention at the bottom that you were contacted by the company. How's that? The in-house marketing team of 20th Century Fox emailed you?

Re: Social Media for the Movie Industry, A 20th Century Fox Strategy

jacobmorgan — Fri, 14 Nov 2008 12:37:02 -0000

ya i agree they do have some creative ways to get the word out. id be curious to hear about how they measure the results from their campaigns. funny that we don't really see any other movie companies make an effort to get into the social media space.

thanks for reading and commenting!

Re: Social Media for the Movie Industry, A 20th Century Fox Strategy

Ben Nesvig — Fri, 14 Nov 2008 09:46:25 -0000

Fox Searchlight does a really good job marketing movies. Juno is a great example of that with the Junoverse website, free t-shirts at screenings, and some guerilla marketing with the track team running around cities. Fox in general seems to be better at marketing than most studios.