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Social Media for the Movie Industry, A 20th Century Fox Strategy

Started by jacobmorgan · 7 months ago

You may be familiar with a new film that’s coming out by 20th Century Fox Called “The Day the Earth Stood Still.”  Here is a brief synopsis of the film:
“In the film, a renowned scientist (Jennifer Connelly) finds herself face to face ... Continue reading »

4 comments

  • Ben Nesvig

    7 months ago

    Fox Searchlight does a really good job marketing movies. Juno is a great example of that with the Junoverse website, free t-shirts at screenings, and some guerilla marketing with the track team running around cities. Fox in general seems to be better at marketing than most studios.
    reply
  • jacobmorgan

    7 months ago

    ya i agree they do have some creative ways to get the word out. id be curious to hear about how they measure the results from their campaigns. funny that we don't really see any other movie companies make an effort to get into the social media space.

    thanks for reading and commenting!
    reply
  • Ari Herzog

    7 months ago

    You mention at the bottom that you were contacted by the company. How's that? The in-house marketing team of 20th Century Fox emailed you?
    reply
  • jacobmorgan

    7 months ago

    just get emailed and asked to write about the site, i think the email came from their pr/marketing team or company.
    reply

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