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Should You Pitch Social Media?

Started by jacobmorgan · 10 months ago

Those of us involved in the social media space understand how powerful social media can be for things such as relationship building, PR, and marketing.  But should social media be pitched to companies that aren’t already using it?  I don’t think so.
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1 comment

  • Daniel Graaff

    10 months ago

    When you have a hammer, all you see is nails. I agree that many things ought not be pitched, because people just don't have the 'eyes' for it yet.

    My own philosophy is to create such a buzz with people in one circle that you draw the "what's going on over there" response which then brings in the people who are open to anything and everything because they do not know what they are about to experience, they just know something is going on. They tend to take those experiences as "the law" when a pitch is "the pressure I will resist." People want to discover things on their own, so arrange the discovery.
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