Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in Scarcity, Good or Bad?

Re: Scarcity, Good or Bad?

jacob morgan — Mon, 14 Jul 2008 23:46:17 -0000

@daniel
i wouldn't say i encourage any type of product to be made. The main point if scarcity is going to be something that you try to control that you should be very careful with how you do it. frivolous products or not, from a business standpoint the goal is simply to sell them and make revenue. i definitely believe that the quality of the product is by far the most important attribute.

what did you think of seth's post?

Re: Scarcity, Good or Bad?

Daniel Graaff — Mon, 14 Jul 2008 23:35:42 -0000

Well, the premise seems to be that the product is not a natural sale and that lack or abundance is a variable to be massaged. That is zero-sum economics, and encourages frivolous products so long as they can be sold, by some formula or campaign, not by the quality or value of the item itself. I don't think you mean that though.