Social Business Advisor: Social CRM & Enterprise 2.0 - Latest Comments in Relationships, The Most Important Thing in Marketing

Re: Relationships, The Most Important Thing in Marketing

jacobmorgan — Sat, 18 Oct 2008 14:34:12 -0000

hi ken, it certainly is starting to seem like that. building relationships and interacting with customers and users has always been important, there is simply no excuse now.

thanks for reading and commenting ken!

Re: Relationships, The Most Important Thing in Marketing

Ken Burbary — Sat, 18 Oct 2008 08:53:27 -0000

I enjoyed reading this Jacob. I'd argue that at this point in the maturity of social media, it's becoming the cost of doing business to be engaging with customers in social media. Companies ignore SM at their peril!

Re: Relationships, The Most Important Thing in Marketing

jacobmorgan — Thu, 16 Oct 2008 14:17:31 -0000

thanks stacy, and of course you are correct. you have to be real or your relationship is just going to be built on a house of cards, and we all know how stable that is...

thanks for reading and commenting!

Re: Relationships, The Most Important Thing in Marketing

Stacy Brice — Thu, 16 Oct 2008 14:05:13 -0000

Great post, Jacob, and congrats on being chosen for OMC! One thing I would add is that in that relationship with customers, transparency is key. Be real. Be there. It matters.

Re: Relationships, The Most Important Thing in Marketing

jacobmorgan — Wed, 15 Oct 2008 14:15:11 -0000

thanks maria, absolutely. one way push is so 1990's :) no it's all about two way communication. nobody has the attention span anymore to site and listen to one way spam. it's too easy for us to click the back button, the delete button, or the power button.

thanks for reading and commenting!

Re: Relationships, The Most Important Thing in Marketing

Maria Reyes-McDavis — Wed, 15 Oct 2008 11:46:21 -0000

Great point about the need for two-way relationships in online marketing. It's no longer enough to just push out content :-)