DISQUS

Jacob Morgan on Social Media, Technology, Marketing, and Life: Quick and Easy SEO Tips - URL Structure

  • jorgeblanco · 11 months ago
    The URL structure is something that gets overlooked sometimes when choosing a platform for distribution, be it a blog, eCommerce site or anything else. Just being aware of its importance and paying a little attention can yield great results in this department.
  • jacobmorgan · 11 months ago
    ecommerce sites usually have the worst url structure due to all of their dynamic urls, a lot of large companies also struggle with clean urls.

    i realize a lot of companies are not willing to make their urls perfect but at least they can understand whats going on and hopefully make a few basic changes and improvements.

    thanks for the comment!
  • AskJamesHolmes · 11 months ago
    Jacob - Thank you for this excellent post and great advice. I know from my personal experiences that utilizing key word in the URL tied to specific content that is derived from first researching the right keywords is a very effective strategy for ranking and traffic. It means a few more steps, but those efforts will serve as leverage to ensure that your site is found.

    It is often the little things that make the big difference.

    I am an instant fan and looking forward to further exploring this great blog.

    Best wishes,

    James
    AskJamesHolmes.com
  • jacobmorgan · 11 months ago
    hey james, you are very welcome, im glad you found the information useful. a complete seo strategy looks at the little things AND the big things. glad you became a fan im definitely hoping to hear more from you in the future.

    thanks for the comment!
  • Rick Itzkowich · 11 months ago
    Jacob,

    Very informative article. My question to you is how do you change the URL in your blog post to go from a bad one to a good one? I use wordpress for my blog. Your help is appreciated.
  • jacobmorgan · 11 months ago
    hey rick,

    when you create the blog post, underneath the title, there is a section where you can modify the url and create one of your choice.

    Jacob
  • samkidd · 11 months ago
    Some good tips in this, and all the other SEO posts you have done. I'm going to
    have to send some of my customers on to your site to prove to them I'm not making this stuff up.

    If I hear from any more clients that say, But the site was made last week, why are we not number in Google yet I might just go postal.

    Sometimes I just don't know why I bother.
  • jacobmorgan · 11 months ago
    hey sam, by all means send them on over, my team has the data to back up everything we say and recommend :)

    some people just really dont understand it...

    thanks for the comment!
  • chennai_bala · 10 months ago
    these days URL structure with repeated keywords (or high density) has been filtered out in the search results. we need to be careful in making URL structure user-friendly instead of SEO friendly.

    SEARCH ENGINE with a mind.
    http://www.in-2009.com/google-search
  • Traffic Geyser · 8 months ago
    thanks for the short but stuffed entry you made, now it's much clearer for me to understand the importance of good and clean URL, keep things coming and I'm sure to come back again =)
  • jacob morgan · 8 months ago
    thanks for the comment, aren't you working with arielle ford on her new book launch? definitely have plenty of seo tips :)