DISQUS

Jacob Morgan on Social Media, Technology, Marketing, and Life: Quick and Easy SEO Tips - Title Tags

  • Ari Herzog · 11 months ago
    Great advice. I'd add a thought to focus on titling pages for people over search engines. Ultimately, engines index pages according to content and linkage. Neither will come without people in mind who would read the content.
  • jacobmorgan · 11 months ago
    hey ari,

    engines don't really work that way, it's actually much more complex then that. you want to title pages for engines and humans. engines look at a lot of things that go beyond content on links :)

    for humans it's a visual experience but for engines it's a parsing experience, you can't neglect them. you want your copy to be attractive but you also want to make sure that engines know exactly what you're targeting.

    thanks for the comment, always good to hear from you!
  • Matt · 11 months ago
    Thanks for the tip. Does it also help to "emphasize" the title like using bold and bigger font size?
  • jacobmorgan · 11 months ago
    well your title tags are standard, i think you are referring to the H1/H2 (header) tags. In that case it does help slightly but don't base your strategy on createing emphasized headers :)

    thanks for reading and commenting!
  • J.R. Farr · 11 months ago
    Matt,

    Like Jacob mentioned title tags are standard, just be sure they're short, sweet and to the point.

    I would have to say definitely base you posts, content articles around Headers and Bolding keywords or phrases.

    Surprisingly, when you set your post's titles and sub-titles with H1, H2, H3, etc. it does let the search engine know the importance. Also, emphasizing keywords and phrases by bolding them is great practice to let the search engines know.

    All these little things play different roles in being successful at SEO and every little bit helps with how competitive it is.
  • Jeff Sable · 11 months ago
    Jacob,

    Nice job. Title tags are a simple (and fundamental) concept that are often ignored (or not updated). I've heard other seo folks discuss this in front of live audiences.

    Thanks for the reminder.

    jeff
  • jacobmorgan · 11 months ago
    hey jeff,

    they are quite simple yet i see many people and companies creating improper title tags. this topic has been covered quite extensively but as you said, thought i would remind people.

    thanks for reading and commenting!
  • Susan/UHBBO · 11 months ago
    Thank you for the being such a great educator. I'm learning so many new things about SEO.
  • jacobmorgan · 11 months ago
    you are very welcome :)

    thanks for commenting and reading!
  • daliburgado · 11 months ago
    Excellent and very thorough post on SEO, Jacob.

    I've learned several things about SEO! Keep up the great work!

    I appreciate you!
    Dali
  • jacobmorgan · 11 months ago
    thanks for the kind words, i will do my best!
  • expertlistbuilding · 11 months ago
    This is the clearest and most straightforward explanation of title tags I've seen. I had an awful time trying to get this stuff sorted out when I was first learning it. I'll follow the rest of your series with interest

    Alex Newell
  • jacobmorgan · 11 months ago
    hi alex, thank you very much, i'm glad you found it simple and straightforward, that's exactly what I was aiming for!

    thanks a lot for the comment
  • socialmaker · 1 month ago
    When it comes to servicii seo and seo services there are only a handful of companies who really know what they're doing. Only these know what content is all about, fixing site issues, URL canoniclization and rewrites and getting you a lot of links.