Kudos Jacob, People like the idea, but don't understand the approach that is needed. It's not traditional marketing.
This is "Why You need a Social Media Marketing Team", described in one of your recent posts.
You can't jump in expecting to promote a product or business without first building some relationships.
You mentioned, industry relationships; this is great and you should do this, but don't ignore the other industries. You don't know who someone else knows. You could post a few catchy items that one industry sees but is not interested in. What you want to also do is get them to think about their network, and who in their network MIGHT be interested in your product.
People are generally happy to help other people out. Give tips, advice, tools, recommendations, etc. But they won't "help you out" without first building that relationship with them.
Bottom line, you cant JUST promote and expect winnings. You have to take the time, patience, and passion to build relationships with online users for them to turn around and help you out when you need it most (ie: promotion or a new product or service).
jacobmorgan
· 1 year ago
hey mattew,
i agree, it's always good to explore and look outside of your own community and industry. if you spend to much time pigeon-holed you will out on a lot of opportunities. i think the key issue you touched upon is passion.
thanks for reading and commenting!
Hubert Sawyers III
· 1 year ago
Preach Jacob, preach!
Nice image up there by the way... I got a good chuckle out of that.
I am finding that the concept of social media marketing is definitely going to be an uphill climb for those pushing it, because people are still stuck on the quick turnaround. I don't know why people believe in the fast cash schemes with no sustenance plan. It's crazy.
jacobmorgan
· 1 year ago
haha i do what i can, ya i liked the image as well, hence my using it in this post. im not worried about the uphill climb for social media, ive said many times before that i dont believe social media should be pitched. the second you have to convince someone to use social media you are already sacrificing authenticity.
thanks for reading and commenting!
DrewGneiser
· 1 year ago
Social Media is not a short-term project (don't steal that phrase, I might just have to use it in a blog post soon). It takes time to understand and to join in the circles that relate to your industry. Once that is established, you will be in the proper place to make things happen more naturally and successfully for your brand.
Here's the hard part for me - I understand this, but how do I get others to grasp this? If I want to get my amazing new sandwich on the most popular sandwich blog, I can't just pitch the writer cold-turkey and expect to get big results. I must begin by reading, then commenting, then connecting, and slowly building a relationship so I can naturally be included in the blog. What is the best way for my to convey this to others? Ideas Jacob? (this comment has evolved into what I will write my next blog post on).
jacobmorgan
· 1 year ago
hey drew,
i dont think you need to spend your time trying to convince anyone of anything. i dont think social media should be pitched, there are still plenty of people out there who dont understand the value of twitter or the value of a blog, and until they get involved they will not understand. once people realize that they need social media and they need customer relationships then they will come to you. there are many case studies out there that show how rewarding social media can be. the problem is a lot of companies take conversations for granted. if you look at where most people turn to when they want information it's the internet, if you look at what the most popular sites online are, they are social networks. you are correct it's a gradual process, it;'s like getting married, you can;t just pop the question on the first date, you have to get to know one another.
hope this helps, there is obviously a lot more i can say on this :)
I think on the one hand it's very cool that companies do want to engage their customers, but you're right -- it's not a case of "here's $5,000: get me into social media for two months and make me $10,000."
Promotion is a bit like coffee -- you get the quick hit, but once that wears off and people are demanding more, then you better make sure the pot is full for a long time after.
Cheers, John.
jacobmorgan
· 1 year ago
good analogy with the coffee :) it's true you can't turn off conversation. it;s always on whether you want to be a part of it or not. there is not short term 5k fix it's a constant relationship building process.
thanks for reading and commenting john!
daliburgado
· 1 year ago
Hey Jacob, Bravo, my friend :-)
Some folks just don't get it. You must be in the trenches socializing, engaging and converting not just temporarily but continue to build upon those relationships so that those happy clients turn into raging fans that will recommend you over and over again.
Social media marketing is not a quick fix to promoting one product. One must market their passion, find the hungry folks looking for the solution you offer and you have to give it to them AND continue to nurture those relationships.
Well said, Jacob! Dali
jacobmorgan
· 1 year ago
relationships are what make the world go round. governemt, media, technology, advertising, etc. the whole world is run off of who you know and the relationships and connections you have.
again the issue of passion comes up, gotta have passion!
All Comments
People like the idea, but don't understand the approach that is needed. It's not traditional marketing.
This is "Why You need a Social Media Marketing Team", described in one of your recent posts.
You can't jump in expecting to promote a product or business without first building some relationships.
You mentioned, industry relationships; this is great and you should do this, but don't ignore the other industries. You don't know who someone else knows. You could post a few catchy items that one industry sees but is not interested in. What you want to also do is get them to think about their network, and who in their network MIGHT be interested in your product.
People are generally happy to help other people out. Give tips, advice, tools, recommendations, etc. But they won't "help you out" without first building that relationship with them.
Bottom line, you cant JUST promote and expect winnings. You have to take the time, patience, and passion to build relationships with online users for them to turn around and help you out when you need it most (ie: promotion or a new product or service).
i agree, it's always good to explore and look outside of your own community and industry. if you spend to much time pigeon-holed you will out on a lot of opportunities. i think the key issue you touched upon is passion.
thanks for reading and commenting!
Nice image up there by the way... I got a good chuckle out of that.
I am finding that the concept of social media marketing is definitely going to be an uphill climb for those pushing it, because people are still stuck on the quick turnaround. I don't know why people believe in the fast cash schemes with no sustenance plan. It's crazy.
thanks for reading and commenting!
Here's the hard part for me - I understand this, but how do I get others to grasp this? If I want to get my amazing new sandwich on the most popular sandwich blog, I can't just pitch the writer cold-turkey and expect to get big results. I must begin by reading, then commenting, then connecting, and slowly building a relationship so I can naturally be included in the blog. What is the best way for my to convey this to others? Ideas Jacob? (this comment has evolved into what I will write my next blog post on).
i dont think you need to spend your time trying to convince anyone of anything. i dont think social media should be pitched, there are still plenty of people out there who dont understand the value of twitter or the value of a blog, and until they get involved they will not understand. once people realize that they need social media and they need customer relationships then they will come to you. there are many case studies out there that show how rewarding social media can be. the problem is a lot of companies take conversations for granted. if you look at where most people turn to when they want information it's the internet, if you look at what the most popular sites online are, they are social networks. you are correct it's a gradual process, it;'s like getting married, you can;t just pop the question on the first date, you have to get to know one another.
hope this helps, there is obviously a lot more i can say on this :)
thanks for reading and commenting!
Similar to your topic, I was inspired by The Drama 2.0 Show's post today and added more about "being used' in social media here:
http://blogs.gcigroup.com/fineprint/2008/11/21/...
I think on the one hand it's very cool that companies do want to engage their customers, but you're right -- it's not a case of "here's $5,000: get me into social media for two months and make me $10,000."
Promotion is a bit like coffee -- you get the quick hit, but once that wears off and people are demanding more, then you better make sure the pot is full for a long time after.
Cheers,
John.
thanks for reading and commenting john!
Bravo, my friend :-)
Some folks just don't get it. You must be in the trenches socializing, engaging and converting not just temporarily but continue to build upon those relationships so that those happy clients turn into raging fans that will recommend you over and over again.
Social media marketing is not a quick fix to promoting one product. One must market their passion, find the hungry folks looking for the solution you offer and you have to give it to them AND continue to nurture those relationships.
Well said, Jacob!
Dali
again the issue of passion comes up, gotta have passion!
thanks for reading and commenting.