Pepsi first broke out from the doldrums and beat Coke by targeting the youth market, they hit Coke so hard that Coke changed their flavor to taste more like Pepsi. (They changed it back of course, after Coke fans revolted)
Seems like now they're going after the pre-youth market :)
I don't mind Pepsi making a profit from the kids, but they should have some ethics and target them with nutritional products instead of a toilet cleaner.... Does that make sense?
SocialButterfly
· 1 year ago
Crazy timing....Thanks for the shout on digg. I just posted on my blog asking for current cases/examples/articles of possibly questionable food marketing to kids. This is a great example. Thanks!
Jacob Morgan
· 1 year ago
@sachendra yes it does make sense. I don't think the ride is new, looks like it has been there for some time. First time I have ever seen a ride for a soft drink :) @socalbutterfly No problem! glad you enjoyed it.
Thanks to both of you for commenting and reading, hope to hear from both of you again :)
All Comments
Seems like now they're going after the pre-youth market :)
I don't mind Pepsi making a profit from the kids, but they should have some ethics and target them with nutritional products instead of a toilet cleaner.... Does that make sense?
yes it does make sense. I don't think the ride is new, looks like it has been there for some time. First time I have ever seen a ride for a soft drink :)
@socalbutterfly
No problem! glad you enjoyed it.
Thanks to both of you for commenting and reading, hope to hear from both of you again :)