Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in Online Community Stages, and a Counter Argument

Re: Online Community Stages, and a Counter Argument

Jeremiah Owyang — Mon, 18 Feb 2008 09:47:40 -0000

Oh and part 2, I completely agree with you, brainstorming, determining objectives should be part of the strategy phase.

You're also right that "Customer communication and feedback" should be a core part of many steps of the process, if you read the report, you'll find a case study of a company that included their community even during the early phases of the development, including creating a 'Embassy"

Re: Online Community Stages, and a Counter Argument

Jeremiah Owyang — Mon, 18 Feb 2008 09:44:07 -0000

Would you mind updating the post with a link to this:

I encourage anyone to purchase the report, and if they are not fully satisfied, Forrester has a money back guarantee.

http://www.forrester.com/mbgc

Just to give a bit of context, the graphic is only a very, very small part of the report.