DISQUS

Jacob Morgan on Social Media, Technology, Marketing, and Life: Online Community Stages, and a Counter Argument

  • Jeremiah Owyang · 1 year ago
    Would you mind updating the post with a link to this:

    I encourage anyone to purchase the report, and if they are not fully satisfied, Forrester has a money back guarantee.

    http://www.forrester.com/mbgc

    Just to give a bit of context, the graphic is only a very, very small part of the report.
  • Jeremiah Owyang · 1 year ago
    Oh and part 2, I completely agree with you, brainstorming, determining objectives should be part of the strategy phase.

    You're also right that "Customer communication and feedback" should be a core part of many steps of the process, if you read the report, you'll find a case study of a company that included their community even during the early phases of the development, including creating a 'Embassy"