Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in Online Community Best Practices

Re: Online Community Best Practices

Jacob Morgan — Thu, 12 Jun 2008 18:57:37 -0000

hi t-shirt mom,

a fellow nietzsche reader hm? thanks for the comment and thank you for reading, hope to hear more from you.

Re: Online Community Best Practices

T-shirt Mom — Thu, 12 Jun 2008 15:31:08 -0000

Jacob,
According to Friedrich Nietzsche, you are correct about the how and why.
"It is impossible to endure the how, until one first understands the why" - FN

Re: Online Community Best Practices

Jacob Morgan — Mon, 24 Mar 2008 11:09:58 -0000

Hi T-shirt mom,

The question can be answered in that stage. However, that stage would then have to come before the "People" stage.

Deciding what you want to accomplish is quite different then why you want to accomplish it. If my goal is to increase traffic to a particular blog by 50% and get get 300 people to click on an adsesne ad, well that's great. But why? Am I doing this to increase brand awareness? Do I just want to make a quick buck on the side?

The why and the how can easily be clumped together. My argument is that they should be 2 entirely separate entities because a different thought process is needed for each.

Thanks for reading, hope to see more of your comments in the future!

Re: Online Community Best Practices

T-shirt Mom — Mon, 24 Mar 2008 10:45:07 -0000

Jacob, do you think that the "why" question can be answered at the "Objectives- Decide what you want to accomplish" stage?