DISQUS

Jacob Morgan on Social Media, Technology, Marketing, and Life: Online Community Best Practices

  • T-shirt Mom · 1 year ago
    Jacob, do you think that the "why" question can be answered at the "Objectives- Decide what you want to accomplish" stage?
  • Jacob Morgan · 1 year ago
    Hi T-shirt mom,

    The question can be answered in that stage. However, that stage would then have to come before the "People" stage.

    Deciding what you want to accomplish is quite different then why you want to accomplish it. If my goal is to increase traffic to a particular blog by 50% and get get 300 people to click on an adsesne ad, well that's great. But why? Am I doing this to increase brand awareness? Do I just want to make a quick buck on the side?

    The why and the how can easily be clumped together. My argument is that they should be 2 entirely separate entities because a different thought process is needed for each.

    Thanks for reading, hope to see more of your comments in the future!
  • T-shirt Mom · 1 year ago
    Jacob,
    According to Friedrich Nietzsche, you are correct about the how and why.
    "It is impossible to endure the how, until one first understands the why" - FN
  • Jacob Morgan · 1 year ago
    hi t-shirt mom,

    a fellow nietzsche reader hm? thanks for the comment and thank you for reading, hope to hear more from you.