Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in Mixing Traditional Media With Social Media

Re: Mixing Traditional Media With Social Media

Ravi — Wed, 10 Jun 2009 05:53:12 -0000

Raj

Re: Mixing Traditional Media With Social Media

Authority Networker — Fri, 24 Apr 2009 15:51:37 -0000

Old-school marketing techniques don't work as well as they used to and will never be able to target as precisely as social media marketing. Many marketers are attracted to internet network marketing and social media because of the reduced costs compared to expensive television, radio and newspaper ads. Also, today's internet users want personal interactions with those they do business with before they make a buying decision. Social media marketing, which taps into a familiar concept called attraction marketing, lets you build relationships with your targeted audience. Social media sites such as FaceBook, MySpace, Twitter and Digg can help establish your presence in a number of different places on the Web. Just imagine the social media profit you can have in being able to recruit people from different places.

Re: Mixing Traditional Media With Social Media

jacobmorgan — Wed, 03 Dec 2008 00:07:03 -0000

hey tim, so glad you enjoyed the post. we have to find ways to integrate if we want to succeed!

thanks for the comment

Re: Mixing Traditional Media With Social Media

tsotis25 — Mon, 01 Dec 2008 16:39:31 -0000

Jacob,
These resonate so well with what myself and many communications pros are dealing with-- not fragmenting, but highly specifying the audience within the social media medium. It seems like putting restrictions on promos/ideas is how brands can identify their most heart-heavy fans.

Re: Mixing Traditional Media With Social Media

jacobmorgan — Wed, 26 Nov 2008 22:21:21 -0000

gotta mix, it's like trying to make a cake without mixing the flour and the eggs!

thanks for the comment

Re: Mixing Traditional Media With Social Media

WebSuccessDiva Social Media — Tue, 25 Nov 2008 23:30:02 -0000

I completely agree, the mixing of traditional and new media can and does work. Too many try to segregate social media from everything else, that is a big mistake!

Re: Mixing Traditional Media With Social Media

RoyalAntsJosh — Sat, 22 Nov 2008 16:34:01 -0000

Ok lets try this a second time

Traditional Marketing+Social Media = Win Win Situation

It's amazing what forgetting one little " can do.

Re: Mixing Traditional Media With Social Media

jacobmorgan — Fri, 21 Nov 2008 13:10:14 -0000

hi john excellent points as usual. it's interesting to look at how marketing has changed over the years, im very curious to see what the next 10 years will bring.

they definitely should be a part of an overall business strategy but as of now, they are fighting over the same budget.

thanks for the comment john!

Re: Mixing Traditional Media With Social Media

jacobmorgan — Fri, 21 Nov 2008 12:40:23 -0000

hmm, the link doesnt work!

Re: Mixing Traditional Media With Social Media

jacobmorgan — Fri, 21 Nov 2008 12:40:06 -0000

well thank you very much angela, glad you enjoyed it!

thanks for the comment!

Re: Mixing Traditional Media With Social Media

jacobmorgan — Fri, 21 Nov 2008 12:39:44 -0000

thanks for the kind words, i completely agree, it's about time we had some marketing synergy!

thanks for the comment!

Re: Mixing Traditional Media With Social Media

John P. Kreiss — Fri, 21 Nov 2008 11:32:10 -0000

Advertise on network television in the seventies and you'll probably reach most of the market. Advertise today on network television alone and you may miss half the market due to the number of choices available for today's consumers.

That's a good way to look at traditional and social media. They're not mutually exclusive and both should be part of an overall business strategy. Ignore social media and lose potential prospects, but focus exclusively on social media will likely miss a lot of prospects as well.

John P. Kreiss
Morgansullivan, Inc.
Business Solutions in Real Estate and Construction

Re: Mixing Traditional Media With Social Media

RoyalAntsJosh — Thu, 20 Nov 2008 21:13:43 -0000

I was going to post a comment, but then the comment grew into a novel and so I made a post about it as well (with all due credit of course).

Traditional Marketing+Social Media = Win Win Situation

Re: Mixing Traditional Media With Social Media

Angela Moore — Thu, 20 Nov 2008 13:12:08 -0000

Great post! You are speaking my language. Will share this for sure!

Re: Mixing Traditional Media With Social Media

kevinurie — Thu, 20 Nov 2008 13:01:49 -0000

Great post. I think all too often people think of them as separate entities. We should be asking how to we make everything work together?