DISQUS

kevinurie · 11 months ago

Great post. I think all too often people think of them as separate entities. We should be asking how to we make everything work together?

jacobmorgan · 11 months ago

thanks for the kind words, i completely agree, it's about time we had some marketing synergy!

thanks for the comment!

Angela Moore · 11 months ago

Great post! You are speaking my language. Will share this for sure!

jacobmorgan · 11 months ago

well thank you very much angela, glad you enjoyed it!

thanks for the comment!

Josh Peters · 11 months ago

I was going to post a comment, but then the comment grew into a novel and so I made a post about it as well (with all due credit of course).

Traditional Marketing+Social Media = Win Win Situation

jacobmorgan · 11 months ago

hmm, the link doesnt work!

John P. Kreiss · 11 months ago

Advertise on network television in the seventies and you'll probably reach most of the market. Advertise today on network television alone and you may miss half the market due to the number of choices available for today's consumers.

That's a good way to look at traditional and social media. They're not mutually exclusive and both should be part of an overall business strategy. Ignore social media and lose potential prospects, but focus exclusively on social media will likely miss a lot of prospects as well.

John P. Kreiss
Morgansullivan, Inc.
Business Solutions in Real Estate and Construction

jacobmorgan · 11 months ago

hi john excellent points as usual. it's interesting to look at how marketing has changed over the years, im very curious to see what the next 10 years will bring.

they definitely should be a part of an overall business strategy but as of now, they are fighting over the same budget.

thanks for the comment john!

Josh Peters · 11 months ago

Ok lets try this a second time

Traditional Marketing+Social Media = Win Win Situation

It's amazing what forgetting one little " can do.

Maria Reyes-McDavis · 11 months ago

I completely agree, the mixing of traditional and new media can and does work. Too many try to segregate social media from everything else, that is a big mistake!

jacobmorgan · 11 months ago

gotta mix, it's like trying to make a cake without mixing the flour and the eggs!

thanks for the comment

tsotis25 · 11 months ago

Jacob,
These resonate so well with what myself and many communications pros are dealing with-- not fragmenting, but highly specifying the audience within the social media medium. It seems like putting restrictions on promos/ideas is how brands can identify their most heart-heavy fans.

jacobmorgan · 11 months ago

hey tim, so glad you enjoyed the post. we have to find ways to integrate if we want to succeed!

thanks for the comment

Authority Networker · 6 months ago

Old-school marketing techniques don't work as well as they used to and will never be able to target as precisely as social media marketing. Many marketers are attracted to internet network marketing and social media because of the reduced costs compared to expensive television, radio and newspaper ads. Also, today's internet users want personal interactions with those they do business with before they make a buying decision. Social media marketing, which taps into a familiar concept called attraction marketing, lets you build relationships with your targeted audience. Social media sites such as FaceBook, MySpace, Twitter and Digg can help establish your presence in a number of different places on the Web. Just imagine the social media profit you can have in being able to recruit people from different places.

Ravi · 5 months ago

Raj