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Recent Comments

• I think one of the big problems is marketers are brought in after everything else is done and biz dev says 'here you go, now make people love it'. This weakens a marketers understanding of...

  54 minutes ago by Roger Kondrat

  in Marketing Accountability: Are You Trying to Measure Abstract Objectives?

• Jacob, I spent 12 years in the corporate world and have been a consultant for the past 11. I wish someone could help me understand why every marketer, in fact every department head, balks at...

  1 day ago by Lewis Green

  in Marketing Accountability: Are You Trying to Measure Abstract Objectives?

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• its ok, i still love you :)

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