Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in Making a Case Study Out of Nothing

Re: Making a Case Study Out of Nothing

Jacob Morgan — Tue, 18 Mar 2008 23:44:33 -0000

Interesting analogy there Mr. Google. I agree, I wouldn't necessarily make a case study about failure, a client facing document. I would use it as more of an internal learning tool.

Failures (especially when made public) can lead to successes, just ask Dell or Nintendo.

Re: Making a Case Study Out of Nothing

Google Search Sucks — Tue, 18 Mar 2008 23:03:14 -0000

Maybe you should take that case study and make it an internal document to learn from not a client facing piece of collateral. When you are trying to get clients it is like trying to get some p!@#y on your first date. You have to put your best foot forward, wear your best clothes, style your hair. You wouldn't point out your third nipple, well maybe you would but it would show what kind of person you and the date are.

Re: Making a Case Study Out of Nothing

Jacob Morgan — Wed, 12 Mar 2008 23:44:33 -0000

Hi Abhilash,

I'm glad you enjoyed the post, thanks for reading and hope to see some more of your comments in the future.

Jacob

Re: Making a Case Study Out of Nothing

Abhilash — Wed, 12 Mar 2008 23:27:51 -0000

Nice post, Jacob. First time i've heard of making case studies out of failures, but as long as someone's not wrapped up & drowning in ego, it could be a really strong means of making a point.

Re: Making a Case Study Out of Nothing

Jacob Morgan — Fri, 07 Mar 2008 20:45:42 -0000

Thanks Brennan,

I just find it so discouraging that companies are so headstrong on trying to prove that they are perfect. There really is no logical sense to this. People are supposed to learn from their mistakes, and so are companies and organization. I would have all of my failures framed and hung on the wall in my office, along with all of my successes to remind myself and everyone else at the company that success takes hard work, and failures happen along the way.

Jacob

Re: Making a Case Study Out of Nothing

Brennan — Fri, 07 Mar 2008 15:33:24 -0000

If only companies weren't in the pathological "cover up our flaws" mode at all times!

Great post! I think an open/honest "we learned from this failure" white paper would speak volumes about a company. The same way someone openly and honestly admitting a mistake is MUCH more likable than someone who's constantly scheming and pointing fingers.

Very good post. Just gave you some love on Mixx.
B