Social Business Advisor: Social CRM & Enterprise 2.0 - Latest Comments in Is Enterprise 2.0 a Crock?

Re: Is Enterprise 2.0 a Crock?

jacobmorgan — Mon, 09 Nov 2009 15:35:16 -0000

Yep that's a great point. I run into a similar conversation with folks when they say that social media should replace traditional media and that traditional media is dead. Of course, this is not the case. Social and traditional need to work together and e1.0 and 2.0 also need to work together to achieve the same business outcomes.

thanks for the comment!

Re: Is Enterprise 2.0 a Crock?

stevechristensen — Mon, 09 Nov 2009 13:25:02 -0000

One essential element that I think is missing from Enterprise 2.0 is the fact that it shouldn't replace Enterprise 1.0. Enterprise 1.0 made that mistake when the evolved out of Enterprise 0.1 systems (custom applications - often homegrown - built to automate the processes of the business). I see two essential rules: 1) Do no harm - to existing business or business sytems. 2) Increase revenue and/or margin or don't do it. E2.0 is comprised of segments: Communication - Operation - Customer. So far the dialogue has been predominantly in Communication (social networking tools attempting to find roots in the Enterprise). While the Communication segment of E2.0 is a critical leg on the three-legged stool, it is only one. Business chaffs at investing in social applications because it seems too much like what their kids are doing all hours of the day and it doesn't deliver any tangible business results. E2.0 does deliver value. The conversation just hasn't gotten around to that yet.

Re: Is Enterprise 2.0 a Crock?

nenshad — Thu, 05 Nov 2009 23:18:22 -0000

Hi Jacob,

I made a very serious attempt to bridge the perspectives in my blog post entitled "Is Enterprise 2.0 a Savior or a Charlatan? How Strategy-Driven Execution can pave the path to proving legitimate business performance" located here: http://bit.ly/3n325o

I would certainly welcome your feedback and look forward to a continued dialogue around the topic.

Best Regards,

Nenshad

Re: Is Enterprise 2.0 a Crock?

Susan Scrupski — Thu, 05 Nov 2009 12:52:56 -0000

There are a lot of firms who would not even bother coming to a conference on this. Don't assume it's not happening, however. The criticism in the market is only accelerating the business case and generating better rationale for a larger spend. For a list of companies who are committed to a 2.0 initiative, see this list: http://itsinsider.com/2009/...