Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in Changing the Video Distribution and Marketing Game with Involver

Re: Changing the Video Distribution and Marketing Game with Involver

giulia — Thu, 20 Nov 2008 05:08:28 -0000

but Just for video or also for games?

Re: Changing the Video Distribution and Marketing Game with Involver

Tyler Willis — Thu, 10 Jul 2008 02:22:14 -0000

@Tina feel free to email me (tyler@involver.com) and I'd be happy to talk to you about the possibility of you using the system.

Thanks!

Re: Changing the Video Distribution and Marketing Game with Involver

Jacob Morgan — Wed, 09 Jul 2008 01:08:29 -0000

@tyler
thanks for the comment, i'm glad to know that you feel i did involver justice, you guys have an interesting product and im curious to see how it develops

@tina
involver would be a great tool to build relationships and increase conversions. the interactivity built into the involver feature set is extremely powerful and robust, marketers should be jumping at this.

@gregory
thanks for the comment, glad you enjoyed the right up. the serena software campaign has been doing quite well. quite frankly youtube is not designed to generate leads. ive worked with large brands who were always seeking to upload all sorts of videos to youtube to bring in leads, and quite frankly that is not what youtube is good at. you need the ability to interact instantly and you need the ability to customize those interactions, youtube can't do it, involver can

thanks everyone for the comments and for reading!

Re: Changing the Video Distribution and Marketing Game with Involver

Gregory Gotts — Tue, 08 Jul 2008 22:51:48 -0000

Nice write up and great marketer's value proposition for Involver in the Social Media space.

I run Brief Attention Span Communications - a viral marketing agency that has been driving awareness campaigns for clients primarily through YouTube. But we've had a difficult time turning those views into genuine leads. So it will be really interesting to see how the Involver video campaign platform can improve on that - by giving viewers instant gratification within the video itself - and turning those casual views into valued clickthroughs.

I've been following the Serena Software B2B campaign ("Go @#$% Yourself") Involver is hosting now on Facebook - views already over 700,000+. The previous Serena effort ("Just @#$% IT") recieved 1.2 million views on YouTube but will bet that the Involver/Facebook effort is driving more traffic.

Gregory Gotts
President & Creative Director
BRIEF ATTENTION SPAN COMMUNICATIONS LLC
gottstogo@briefworld.com

Re: Changing the Video Distribution and Marketing Game with Involver

Tina Marshall — Tue, 08 Jul 2008 18:22:20 -0000

Sounds interesting. I could use involver for lead gen. Your comment about YouTube reminded me of a video campaign I ran for a client where we got over 140K views, but very few "relationships". From what I understand, a tool like involver would help drive viewers to opt-in to an email sign up form after watching the video for example. If Involver works as promised, I bet we could convert some of those 140K viewers into leads plus track/update as the video gets spread.

Re: Changing the Video Distribution and Marketing Game with Involver

Tyler Willis — Tue, 08 Jul 2008 17:21:33 -0000

Jacob, that's an extremely well-written post -- thank you for taking the time to thoroughly go through the platform.

I liked this point: "There is a lot of potential here for Involver but all of the responsibility for a successful video launch should not rest solely on their shoulders. In order for a brand or company to succeed with their video launch they need to be smart about their marketing. It’s not enough to just use Involver to put up a bunch of videos. You need a strategy behind it and you have to be creative."

The nice surprise for me has been seeing how many savvy people there are out there, who are able to put on a strategic hat and really build a great campaign. It has been a true pleasure for us to take the experience from hundreds of campaigns and help our clients build incredibly successful campaigns.

Thanks again for the awesome write-up! I hope we can continue the conversation here as new knowledge comes to light.

Cheers,
Tyler Willis
Director of Marketing, Involver
tyler@involver.com