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- A bit of a counter-point, Jacob (though I agree with much of the argument): Some of the most successful companies in customer service got on social media BEFORE they had a customer melt-down in the...
- I don't think it's limited to social media, Jacob. Yep, we definitely have a more vocal method of airing grievances (and, I would hope, positive experiences too). Yet business practice was...
- Well put. The next step in the evolution of customer service and commerce is Social Media. Consumerism has changed. Buyers are looking for transparency from companies they purchase from. It takes...
- Bang on Jacob. Why can't companies be proactive rather than reactive and head off any negative experiences before the customer takes them online? I was following your tweets about your Dell...
- Hi, I am the Marketing Director at HeySpread. That is true, Tubemogul is a great service. But you should also have a look at HeySpread – http://heyspread.com. Far cheaper, with exclusive features...
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What are the most important factors that go into successful brand building. Actually, let me rephrase that. What is the most important factor that goes into successful brand building. Do you think it is your tag line, offerings, image, reputation, etc? Fifty years ago building a bran
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