Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in Blogging Strategy Vs Social Media Strategy

Re: Blogging Strategy Vs Social Media Strategy

steepemumpery — Wed, 14 May 2008 02:03:48 -0000

Hello my friends :)
;)

Re: Blogging Strategy Vs Social Media Strategy

Jacob Morgan — Thu, 27 Mar 2008 03:48:49 -0000

Thanks for the comments Bob. There are a few analytics tools popping up all over the place. Truth of the matter is social media marketing is the hardest kind of marketing there is. It's about trying to build and maintain long term relationships. There is not shortcut for this and there is no cookie cutter approach for it either.

Thanks for reading Bob, I'm looking forward to reading more of your comments!

Re: Blogging Strategy Vs Social Media Strategy

Bob Tripathi — Wed, 26 Mar 2008 16:34:20 -0000

Jacob,

Nice post and right on target! Almost every day i deal with this issue as "the wider world" talks about blogs and social media in the same tone. Then you add in few tag clouds, comments, article ratings and people start thinking they have a social media strategy on their hands. At this time with social media we can measure engagement (which is priceless) but the holy grail of conversion is missing for now. I am sure we will soon follow the traditional retail model of engagement.
Once again great post. Keep it coming.
Bob.