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Blogging Strategy Vs Social Media Strategy

Started by jacobmorgan · 10 months ago

It is one thing to say you are going to start a blog. It is an entirely different thing to say that you are going to create a social media strategy. Blogging is one part of social media, just as creating a marketing plan is one part of a business. Sure, it [...] ... Continue reading »

3 comments

  • Bob Tripathi

    1 year ago

    Jacob,

    Nice post and right on target! Almost every day i deal with this issue as "the wider world" talks about blogs and social media in the same tone. Then you add in few tag clouds, comments, article ratings and people start thinking they have a social media strategy on their hands. At this time with social media we can measure engagement (which is priceless) but the holy grail of conversion is missing for now. I am sure we will soon follow the traditional retail model of engagement.
    Once again great post. Keep it coming.
    Bob.
    reply
  • Jacob Morgan

    1 year ago

    Thanks for the comments Bob. There are a few analytics tools popping up all over the place. Truth of the matter is social media marketing is the hardest kind of marketing there is. It's about trying to build and maintain long term relationships. There is not shortcut for this and there is no cookie cutter approach for it either.

    Thanks for reading Bob, I'm looking forward to reading more of your comments!
    reply
  • steepemumpery

    1 year ago

    Hello my friends :)
    ;)
    reply

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