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It is one thing to say you are going to start a blog. It is an entirely different thing to say that you are going to create a social media strategy. Blogging is one part of social media, just as creating a marketing plan is one part of a business. Sure, it [...]
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8 months ago
Nice post and right on target! Almost every day i deal with this issue as "the wider world" talks about blogs and social media in the same tone. Then you add in few tag clouds, comments, article ratings and people start thinking they have a social media strategy on their hands. At this time with social media we can measure engagement (which is priceless) but the holy grail of conversion is missing for now. I am sure we will soon follow the traditional retail model of engagement.
Once again great post. Keep it coming.
Bob.
8 months ago
Thanks for reading Bob, I'm looking forward to reading more of your comments!
6 months ago
;)