Jacob Morgan on Social Media, Technology, Marketing, and Life - Latest Comments in “Turnkey” Solutions for SEO or Social Media, Good Idea?

Re: “Turnkey” Solutions for SEO or Social Media, Good Idea?

socialmaker — Wed, 23 Sep 2009 09:51:13 -0000

When it comes to seo services there are only a handful of companies who really know what they're doing. Only these know what content is all about, fixing site issues, URL canonicalization and rewrites and getting you a lot of links.

Re: “Turnkey” Solutions for SEO or Social Media, Good Idea?

cdion — Fri, 16 Jan 2009 21:42:30 -0000

Thanks Jacob for your post on this topic that is I think going to become more and more top of mind...
No need to remind you that the Social Media scene is exploding at speed light and for the small business owner out there who wants to jump in (because everyone keeps telling them that they need a blog, be on Facebook, etc), don't you think that it is a bit intimidating ?
Being in the industry, we tend to lose sight that the majority still doesn't participate in the 'conversation' and just want to get started, therefore I believe turnkey can be good for a majority of SME owners out there...
I define turnkey here as a step by step approach to accomplish their goals with Social media. Not a one fit all solution, but a systemize way to go after their Online activities...
But I totally agree that Social Media Strategy and the different tools that will be used are going to vary.

Re: “Turnkey” Solutions for SEO or Social Media, Good Idea?

jacobmorgan — Wed, 03 Dec 2008 00:13:37 -0000

we dont have patience anymore that is the problem, we want instant results and instant rankings, it just doesn't work like that and it never will.

thanks for the comment!

Re: “Turnkey” Solutions for SEO or Social Media, Good Idea?

jacobmorgan — Wed, 03 Dec 2008 00:12:24 -0000

completely agree. the only people that benefit from "turnkey" anything are the folks that created the solution!

thanks for the comment

Re: “Turnkey” Solutions for SEO or Social Media, Good Idea?

LJ_Jones — Tue, 02 Dec 2008 14:12:48 -0000

Anything worth having, is worth working for. Too many people rush out and grab some social media technology, usually a blog, and decide they have a social media strategy. Technology doesn't equal a strategy. Turnkey says to me that they haven't thought about their audience, but that they are in such a hurry to get anything up, they will just do whatever is easiest. Turnkey is not a good idea.

Re: “Turnkey” Solutions for SEO or Social Media, Good Idea?

Angela Moore — Tue, 02 Dec 2008 12:13:19 -0000

After many years in corporate marketing I can honestly say I hate the term Turnkey! I think Turkey is more fitting given the season and the concept. If you're going to join the conversation, be you. The real you. Thanks for this post and all your insightful posts and tweets!