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“Turnkey” Solutions for SEO or Social Media, Good Idea?

Started by jacobmorgan · 7 months ago

Have you heard of companies or individuals offering “turnkey” solutions/strategies for SEO or for social media?  Wait, let me back up, let’s start off with “what’s the first thing that comes to your mind when you hear the te ... Continue reading »

5 comments

  • Angela Moore

    7 months ago

    After many years in corporate marketing I can honestly say I hate the term Turnkey! I think Turkey is more fitting given the season and the concept. If you're going to join the conversation, be you. The real you. Thanks for this post and all your insightful posts and tweets!
    reply
  • jacobmorgan

    7 months ago

    completely agree. the only people that benefit from "turnkey" anything are the folks that created the solution!

    thanks for the comment
    reply
  • LJ Jones

    7 months ago

    Anything worth having, is worth working for. Too many people rush out and grab some social media technology, usually a blog, and decide they have a social media strategy. Technology doesn't equal a strategy. Turnkey says to me that they haven't thought about their audience, but that they are in such a hurry to get anything up, they will just do whatever is easiest. Turnkey is not a good idea.
    reply
  • jacobmorgan

    7 months ago

    we dont have patience anymore that is the problem, we want instant results and instant rankings, it just doesn't work like that and it never will.

    thanks for the comment!
    reply
  • cdion

    5 months ago

    Thanks Jacob for your post on this topic that is I think going to become more and more top of mind...
    No need to remind you that the Social Media scene is exploding at speed light and for the small business owner out there who wants to jump in (because everyone keeps telling them that they need a blog, be on Facebook, etc), don't you think that it is a bit intimidating ?
    Being in the industry, we tend to lose sight that the majority still doesn't participate in the 'conversation' and just want to get started, therefore I believe turnkey can be good for a majority of SME owners out there...
    I define turnkey here as a step by step approach to accomplish their goals with Social media. Not a one fit all solution, but a systemize way to go after their Online activities...
    But I totally agree that Social Media Strategy and the different tools that will be used are going to vary.
    reply

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